Article Not Ranking Because of Google Site Diversity Changes

Jump to Last Post 1-7 of 7 discussions (21 posts)
  1. eugbug profile image98
    eugbugposted 6 months ago

    What are my options if a moved article no longer ranks for its title?
    I've tried changing the title several times, but to no avail. The site diversity thing occurred unfortunately just after the move.

    1. Gregory DeVictor profile image96
      Gregory DeVictorposted 6 months agoin reply to this

      When you changed the title, did you select new keywords? If you selected new keywords, how competitive are they? If you selected new keywords, did you change your on-page optimization to reflect the changes? Did you also sprinkle your new keywords into the article summary? Did you update each of the captions on your article’s images to include at least one of the new keywords?

      Eugene, are you referring to the June 5 Google update?

    2. TessSchlesinger profile image92
      TessSchlesingerposted 6 months agoin reply to this

      What I do is see which articles are ranking for those keywords. Then I go check out the HTML code in those articles (Control U). then I go check out the meta tags and see what they have

      It sounds like google is using longtail keywords, and you have to see what longtail keywords they are using. That is what you might find in the metatags of the articles that are outranking you.

  2. Kenna McHugh profile image91
    Kenna McHughposted 6 months ago

    Gregory,
    What do you mean by "on-page optimization to reflect the changes"?

    1. Gregory DeVictor profile image96
      Gregory DeVictorposted 6 months agoin reply to this

      Kenna, I wrote a nostalgia article entitled “2009 Fun Facts, Trivia, and History.” Suppose I decide to change the title to “2009 Fun Facts, Trivia, and News.” First, I need to do research for the keyword “news” over at SEOBook.com, which has a really fantastic keyword tool. I need to find out how competitive the keyword “news” is, and in what other combinations the keyword is being used. (For example, “breaking news,” “cable news ratings,” and “celebrity news”) Here is a link to SEOBook’s keyword tool, but you might have to sign up for a free account first in order to access the tool:

      http://tools.seobook.com/keyword-tools/seobook/

      If I decide to replace the keyword “history” with “news,” I would first remove most (but perhaps not all) occurrences of the keyword “history” in the body of the article, in the article summary, in the text capsule headings, in the Table of Contents, and in the captions for my images, and replace them with “news.” Since Google is now capable of reading embedded text in an image, I might also add a graphic that has the word “history” embedded therein.

      Kenna, for the title “2009 Fun Facts, Trivia, and History,” I rank higher for the keyword(s) that are closer to the beginning of the title. No, I do not rank high at all for “2009,” but I do for “2009 fun facts,” “2009 fun trivia,” “2009 trivia,” etc. I do not rank as well for keyword combinations that contain the word “history,” since “history” is the last word in my title. (It took time for me to learn this complicated mess!)

      Of course, I would have to wait for Google to update my article in its index and then see how I rank in the SERPs for the new keyword.

      Let me know if you have any further questions.

      1. Kenna McHugh profile image91
        Kenna McHughposted 6 months agoin reply to this

        Gregory, I am going to look over your comments and study them real good!! Thank you!

  3. eugbug profile image98
    eugbugposted 6 months ago

    It's my article about electricity, so I'm trying to rank for the keywords "volts", "watts" and "amps", but I can only rank for "ohms" and "kwh" and "appliances". The first three keywords are so important that I don't want to omit them. I've added some "power words", but that doesn't seem to make a difference. The niche site has a similar older article which I can't seem to rank alongside. According to Google, the diversity update (which was the same week as the search algorithm update) attempts to limit SERP results for the same type of search terms to two per site (or more if they see fit), but I haven't managed to even get indexed for the three important keywords yet. When the article was on DenGarden, it ranked on the first page for those keywords. Maybe I should persuade the editors to shift it back, but Owlcation is a more suitable site. It was bad timing to request a shift I suppose.

    1. Gregory DeVictor profile image96
      Gregory DeVictorposted 6 months agoin reply to this

      One of the problems resulting from the diversity update is that Google does not specifically know what domains like DenGarden or HobbyLark are really about. Take HobbyLark as an example. On that domain, there are about 30 different categories of articles, including lawn games, trivia games, stamp collecting, comic books, toys, antiques, and stamp collecting. (I’ve seen the exact same issue over at DotDash, which is one of HP’s big competitors.)

      Now, was the article on DenGarden before or after the update? If the article was on DenGarden before the update and did well in the SERPs, you might ask to have it moved back there. But then, how will it do now with all the rearranging that has been done on Google? Of course, only Google knows that.

      Yes, you want to keep the most important keywords near the beginning of the title.

      1. Gregory DeVictor profile image96
        Gregory DeVictorposted 6 months agoin reply to this

        OK, I understand what you mean by “a similar older article which I can't seem to rank alongside.” I have a similar issue on Google with some of my nostalgia articles. (I had this issue before and after the update.) It seems that several of the lower-traffic articles get ranked lower in the SERPs by two competing websites, both of which have been online for about 20 years apiece. Oh yes, these two websites also take turns getting the Google snippet.

      2. eugbug profile image98
        eugbugposted 6 months agoin reply to this

        https://hubstatic.com/14644146_f1024.jpg

        GA first recognised it on its new domain on 13th May. Traffic was at about 160 per day, then all of a sudden it dropped to zero until the 25th May. Then it increased to a peak but has been falling since. So it was on DenGarden until a few weeks before the update. The reason I suggested that it should be moved was because traffic had fallen considerably since early last year and Owlcation seemed like a better match because of the STEM category. Also if Alexa is anything to go by (probably not), Owlcation seemed to becoming more popular than DenGarden as regards traffic.

        1. Gregory DeVictor profile image96
          Gregory DeVictorposted 6 months agoin reply to this

          OK, have you checked on your competition at Google for the keywords that you are optimizing? Check out the titles that your competition is using, as well as the domain names. Do the domain names give Google a good idea as to what the webpage/website is about? Are the domain names general or specific? In addition, read the descriptions of competing web pages that come up in the SERPs. With the diversity update, Google might be ranking sites with more specific domain names higher than before June 5. Maybe.

          You wrote:

          “According to Google, the diversity update (which was the same week as the search algorithm update) attempts to limit SERP results for the same type of search terms to two per site (or more if they see fit). . . .“

          OK, based on what you said above, you’re absolutely right. If you’re being battered by another older article in the SERPs, then ask to have your article moved back to where it will potentially perform better.

  4. EricDockett profile image96
    EricDockettposted 6 months ago

    Do you use ubersuggest? You can fiddle around with different keywords and until you find phrases that the other article isn't ranking for.

    Butting heads with a preexisting article on the same site that already ranks for the keywords you are targeting isn't usually worth the effort, unless the other article is subpar. That's always been true, even before the update. I think I've figured out which article you're competing with and it looks pretty strong.

    Your article probably would do better on Dengarden if they were willing to move it back.

    1. eugbug profile image98
      eugbugposted 6 months agoin reply to this

      I started using Ubersuggest a few weeks ago and have been fiddling around with title changes ever since. (Also changing the H2 text module titles).

  5. paradigmsearch profile image89
    paradigmsearchposted 6 months ago

    Been there. Done that. You are being subjected to the over-saturation-syndrome for this topic.  No way around it that I know of.

    1. paradigmsearch profile image89
      paradigmsearchposted 6 months agoin reply to this

      An update. I have just proven to myself that publishing an article in an over-saturated topic is a complete waste of time. Been a week and Google still won't index the critter. Lesson learned.

  6. paradigmsearch profile image89
    paradigmsearchposted 6 months ago

    "Google Site Diversity Changes"

    Maybe having a general topic website isn't so bad after all...

    1. Gregory DeVictor profile image96
      Gregory DeVictorposted 6 months agoin reply to this

      Paradigm, I see that General.com has already been taken!

      1. Kenna McHugh profile image91
        Kenna McHughposted 6 months agoin reply to this

        What about general.net? smile

        1. Gregory DeVictor profile image96
          Gregory DeVictorposted 6 months agoin reply to this

          No, that one has not been taken. But I'm sure that the domain is worth beaucoup d'argent!

  7. Kenna McHugh profile image91
    Kenna McHughposted 6 months ago

    How is having a general topic better? Please clarify because it's Sunday, off day?

    1. paradigmsearch profile image89
      paradigmsearchposted 6 months agoin reply to this

      I was being somewhat whimsical with that statement. After all, there certainly won't be any duplicate topics I will be writing about on the same site.

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)