On a hub with lots of comments, the last two ads start at between two and three pages (on a tablet) down a list of comments. I'm not so sure there's a good chance of these being seen, especially when the article is really long anyway. Would someone be bothered scrolling through all those comments by the time they've finished the article proper? Should there be a concentration of ads near the beginning? Are ads equally spaced?
Eugene, I’ll just offer my opinion in response to your question. First of all, it wouldn’t be a good idea to concentrate to many ads near the beginning. That would be considered spamming, and can cause readers to click away without finishing reading,
On your point about the usefulness of ads way down, here’s a thought to consider. It could be possible that readers who have been so engaged in the article to have read through all the content and all the comments, might also be the kind of people who will follow one of those ads. That would be a missed opportunity, capturing fully engaged readers, if ads were not placed down there.
I agree ads shouldn't be placed high up in an article. They would be annoying for a reader when they're just starting to engage. I try to keep Amazon ads near, but not quite at the bottom. It would be useful if there was a way of finding how much user interaction there is with low down ads. I notice on my quizzes, there a lot of interaction with the ones at the top but no one has done the ones at the bottom (on one article, so probably not representative). I wonder is there any way of putting markers on an HTML page and using them to determine which parts a reader sees and whether they get to the bottom?
Yes there is a way to put markers on HTML to determine how far down a reader goes. But we can't do that with HubPages since we can't include custom HTML. Medium does that and pays based on how far people read.
With HubPages you can see how long people stay on the page. That isn't exactly the same thing, but nevertheless is useful information. It's represented as 1 to 5 stars in the stats view duration for each hub.
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