Can someone briefly explain click through rate in layman's terms? A couple hubs have 0%, some have 25%, and some have 100%...which is best? Thanks!
CTR, or click through rate, is simply the percentage of people visiting your hub that click on an ad.
If three people visit your hub and one of them clicks on an ad, then that hub has a 33% CTR. In mathematical terms, it's number of clicks divided by number of visits times 100.
If 100 people visit your hub and 25 click on an ad, then you have a 25% CTR. (25 divided by 100 times 100)
The higher the CTR, the better.
lrohner's definition is spot on.
Keep in mind the number becomes far more relevant, after you have a significant sample size.
Your hub with 100% CTR - did it by any chance have only one visitor?
It's important to note that you can have more than 100% too. However, when those happen I always get a bit nervous that someone has gotten click-happy. But, just like Sunforged pointed out, you're more likely to see triple digit percentages on really small numbers. What we wouldn't all give for large numbers with triple digit CTRs that were legit!
Seriously! That would be great. It's actually good to see the same people responding to all of these questions I have. I feel like I'm the new guy getting mentored by all of the masters. Very soon I will be a black belt and teach my knoweldge to others. LOL!
by Disillusioned 3 years ago
I took my 30-days page views count; divided it by 30 and further divided it by the number of published hubs. Thus I got a fair representation of my average number of visitors per day per hub. It comes to a whopping 1.6! How about yours?
by ngureco 6 years ago
Any Positive Number Divided By Zero Is Positive Infinity. What Is Zero Divided By Zero?And Any Negative Number Divided By Zero Is Negative Infinity.
by Earth Angel 10 years ago
CONGRATULATIONS HubPages!! I see the registered users topped 100,000 today!! Thank you for making HubPages the BEST!! Blessings on all your GREAT efforts!! Earth Angel!!
by Denise Handlon 8 years ago
Wow, I was surprised to see the number 99 smiling out at me this afternoon. Is 100 waiting in the wings? This was an unexpected surprise, because for the life of me I have not been able to 'crack' the code of 100. Most people say that it doesn't really make much difference what...
by Juliette Kando FI Chor 3 years ago
I know we are all here to make some money, but having 10 ads on a page slows down loading time to such an extent that readers just don't have the patience to wait for a page to load. So they click away without reading our pages. To prove my point that the very high number of ads is to...
by mtsi1098 9 years ago
what is the number?
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