What is the purpose of this ?

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  1. profile image53
    Patronusposted 8 years ago

    As I explore hubs on different subjects on HP I have found that many hubs have quite a few words displayed in bold. I think they might be keywords.but does it really help to display certain words/keywords in bold ? If yes , in what way ?

  2. WryLilt profile image90
    WryLiltposted 8 years ago

    Are you referring to bolded titles and subtitles? Each text capsule allows you to have a bold subtitle on it.

    Or are you referring to bolded words in the text? There is some conjecture as to whether bolding keywords increases their noticeability with google. However I haven't seen in text bolding used very often for keywords. Most times I've seen it used is when a writer wants to make a particular important point.

    1. Just Ask Susan profile image89
      Just Ask Susanposted 8 years agoin reply to this

      You could be looking at the bolded words throughout the entire hub. These are found after you have finished editing your hub. You will see at the top of your page a suggest link button. If you click on that you can link to others pages for more traffic and karma points.

      1. profile image53
        Patronusposted 8 years agoin reply to this

        Nope . I know the suggest link feature . I am referring to published hubs of other hubbers.

    2. profile image53
      Patronusposted 8 years agoin reply to this

      It is not about capsules. I am referring to the bold words in the hub text . I have seen these kind of bold words on many blogs/websites but never though that there was any significance attached to it except making them stand out from the rest of the text.But if these bold words are keywords then do they work in positive way for your hub ?

      1. prettydarkhorse profile image62
        prettydarkhorseposted 8 years agoin reply to this


        1. profile image53
          Patronusposted 8 years agoin reply to this



  3. sofs profile image88
    sofsposted 8 years ago

    I always use bold text to make my point forceful..

    actually most people skim through articles on the net so when you have your points in bold makes for easy reading...

    people like top focus on points they like and ignore the rest... I guess it helps to catch and sustain attention.

    1. profile image53
      Patronusposted 8 years agoin reply to this

      OK . so it is not about keywords ?

  4. WryLilt profile image90
    WryLiltposted 8 years ago


    The above thread may answer some of your questions about highlighting keywords for google.

    1. profile image53
      Patronusposted 8 years agoin reply to this

      thanks for that useful link

  5. Bill Manning profile image71
    Bill Manningposted 8 years ago

    Many people bold key words, thinking it is good for SEO. Is it? Some say yes, others say no. I myself think it helps a very little, but not enough to bother with it.

    I do bold text when it seems a good idea to do so. Like the date or times of an event, or the event itself. Otherwise I don't bother. smile

    1. profile image53
      Patronusposted 8 years agoin reply to this

      thanks for the input



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