Question about Adsense CPM

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  1. brimancandy profile image74
    brimancandyposted 8 years ago

    I was just looking at my Adsense report, and on one day it says my CPM is at $295.00. Then at the bottom of the page it says $15.95.
    Yet, when I check my total Adsense earnings from the day I joined hubpages, my total earnings are only $3.97.

    I'm confused. Is that $295.00 is what my pages have generated? And, the $3.97 cents is my share of that money? I don't get how the hole thing works. It seems like someone is making a lot of money at my expense. As that $295.00 was just from 1 day in November, and not the entire time that I have been here.

    Can anyone explain what's going on there?

  2. lrohner profile image78
    lrohnerposted 8 years ago

    eCPM is a guesstimate that means "cost per thousand impressions." In other words, it's an estimate of your earnings per thousand views IF things continue performing at the rate they have been. The number is relatively useless unless you have scads of views already. You can't effectively estimate how 1000 pageviews will perform based on the history of 10 page views so far, in other words.

    So...the calculation goes something like this: (how much you've earned so far / how many pageviews so far) * 1000

    Does that help?

    1. brimancandy profile image74
      brimancandyposted 8 years agoin reply to this

      I'm just trying to figure out how all the dollar amounts are calculated, and why $295.00 and other amounts stated, dwindles down to only $3.97 cents.

      I have actually had more page views today then I have had in a week. And, it is good to finally see my numbers going up for a change.

      1. lrohner profile image78
        lrohnerposted 8 years agoin reply to this

        Let's say you have 25 pageviews and 4 clicks that earn you $4.80. Your eCPM would be (4.80 / 25) * 1000 or $192.

        You then get 25 more pageviews for a total of 50, but no more clicks. Your new eCPM is (4.80 / 50) * 1000 or $96.

        Again, unless you've got scads of pageviews, don't even bother looking at the eCPM. It's not statistically valid without a significant amount of clicks. You should be most concerned with your earnings and your CTR (click-through rate). An "average" CTR is between 1% and 2%.

  3. Anesidora profile image79
    Anesidoraposted 8 years ago

    The eCPM as calculated daily is pretty meaningless. At the end of a month it can be somwhat useful in guestimating your progress going forward.

    The eCPM is NOT about earnings made for anyone, you or adsense or hubpages. Get that out of your head.

    If you can look at a month's view, and get a channel report, you can see what based on that month's performance, the estimated performance going forward might be per 1000 pageviews or ad impressions per that particular channel.

    This is useful because it helps you decide which channels -(urls, pages) are worth your time to continue promoting. Some topics will get you better paying ads, and be more likely to get clicked on. These will have a higher eCPM. Pages with low eCPM's probably aren't worth wasting your time doing extra promotion.

    Think of eCPM as estimated value per 1000 pageviews based on prior earnings. Cause that's what it is, basically.

    So if I have a hub that gets one pageview, and that pageview brought a click which earned me 1.00, then my eCPM at that moment would be $1000. Because they'd estimate that at that rate I'd earn 1.00 for pageview, times 1000, =$1000. But if I then got 99 more pageviews and no clicks, then my eCPM would drop. I'd then have 1.00 earnings per 100 pageviews, and my eCPM would drop from $1000 to $10.

    So based on shorter time periods, eCPM is completely useless and irrelevent. Looking at eCPMs over a longer time period can help you to see which pages are really earning you the most, and maybe which topics should be pursued further and which ones you shouldn't waste anymore time on.

    eCPMs are not money earned, they're estimates of what can be earned per 1000 pageviews based on that time period's performance.

    1. brimancandy profile image74
      brimancandyposted 8 years agoin reply to this

      I wish my clicks were worth $1.00 each. I haven't had very many, But, it would be nice to have them be worth more than $3.94 cents. But, I guess any money is better than none. But, if I never get to $100.00 I'll never get paid anyways. So, I guess I will just wait  and see how it goes.

      1. relache profile image82
        relacheposted 8 years agoin reply to this

        1) You only have 7 Hubs which is a very poor-sized earning base.  If you want more chances to earn, your best bet would be to create more Hubs

        2) About half of your Hubs are entertainment topics, which pay some of the lowest rates ever.  Really good entertainment Hubs draw traffic but don't pay well.  Moderate to poor entertainment Hubs don't do much of anything.  If you want to earn, write more practically and less entertainingly.

        1. brimancandy profile image74
          brimancandyposted 8 years agoin reply to this

          I'm not very good at how to stuff. I pretty much stick to what I know. My entertainment hubs are actually doing pretty well when it comes to traffic.
          My Adam Lambert topic is currently my most popular subject.

          Thanks for the info.


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