I belong to some of the big affiliate places, like CJ junction, shareasale and others. I do ok with them but not great.
Now that I have started pushing Amazon I see I am doing better with them ratio and pay-wise with them. I also see that often the same companies I push with those other affiliate companies have a store in Amazon!
SOOOOO, I find myself wondering if it does not make more sense to just use Amazon to push all the dozens of items I currently use the other programs for?
If more people use Amazon and they carry the same stuff, often the same companies I now push, for more % and often buying more on each visit, why bother with the others?
Well, I do a nice little $75 to $100 a month with one small niche affiliate. I think that focus is the reason - their products are very tightly related to the pages I have them appear on, are unique, and the affiliate pays a 30% commission - just a tad higher than Amazon!
But finding a tight match like that isn't easy, of course.
Of course Amazon, we all know that the more smaller items you sell, the higher percentage of commissions you could potentially earn based on traffic, but if you have all the other affiliates highly focused on your main niches, then this could create more earning opportunities....I've often found some affiliate program campaigns need a little work here and there, they are like kids, they just need a little guidance and a little patience!
With the way Amazon is heading as it withdraws its affiliate programs from people living in certain states, I certainly wouldn't want to have all of my eggs in one basket.
Yeah I do try to spread out and not put everything in one basket. Still, the facts are I seem to be doing very well with my Amazon product pages I make inside my own websites.
By targeting niche items I'm ranking each product page on the first page of Google. I just made my latest one yesterday and I'm #6 on the front page.
I could make hundreds of these. So I have a big incentive to make them all go to Amazon to increase my %. Still, you should spread out,,,,
I tend to focus on an affiliate program for a while to build quantity of links, then switch to another so that I do not have all my eggs in one basket. I recommend building your Amazon, then working on another for a while.
No way would I focus more on Amazon. Let's see many of those other aff programs have 30-day or more return cookies, higher commissions without having to work through tiers, and affiliate mgrs that know your name and take the time to build a relationship with you.
Mostly I use Amazon on HP because we have to. Everywhere else I use others.
(Although if a state passes and internet sales tax law, 90 percent or more of these programs will drop you immediately just like Amazon, so that isn' really a consideration.)
All good points Nelle. I guess if the company has a store inside Amazon with a low % in their own program I'll use Amazon.
But if not then I'll use their own program. I have to do some searching and find a few more. One problem with individual affiliate programs is that they can suddenly drop the program.
So I click on a banner in my site for them and get a error page, ugh. It gets hard to keep track of who is still live and who has dropped.
But I should find a few good ones to spread myself out. Thanks again.
Yes, it does get annoying to keep track of the different programs. It helps when they have a good affiliate history and as Nelle says cookie and percentage.
It also depends on whether you think people are more comfortable with buying from Amazon, and what tier you are on most months on Amazon. Decisions. . .
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