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Article marketing really necessary?

  1. sergs_pogi profile image58
    sergs_pogiposted 6 years ago

    Hello, everyone. Is article marketing really important? I feel submitting a revised article to directories like Ezinearticles would add more work. Is it really worth the time? Thank you so much.

    1. Brooke Lorren profile image59
      Brooke Lorrenposted 6 years agoin reply to this

      You don't need it, but it can help.  A lot.

      I had one web page that fell off google when a competing web page from the same domain was created.  It was my main moneymaker, so I was a little worried.  I created several articles to promote that book, and it went from being #4 on Google before it dropped, to being #1 on Google for the keyword for more than a month now.

      I write articles for pages that I really think can do better and make me more money if they ranked higher.  It's not worth the time for every page.  In some cases, you're better off making more content and linking it to the first page.

      1. Brooke Lorren profile image59
        Brooke Lorrenposted 6 years agoin reply to this

        Promote the page, not the book.  Typo there.

    2. profile image0
      ssaulposted 6 years agoin reply to this

      may not be necessary if you use strong keywords and your competition is low and the search is high, that there is a beautiful combination for money maker.

  2. Dale Nelson profile image43
    Dale Nelsonposted 6 years ago

    Hi Sergs-pogi

    articles = backlinks, backlinks and more backlinks = traffic to hubs,.

    If for this reason only, then yes I would say that it would be worth 20 -30% of your time and the rest spent creating new content. Time will always increase traffic, articles just speed up the process a bit.

    Hope this helps.

    1. sergs_pogi profile image58
      sergs_pogiposted 6 years agoin reply to this

      Thanks very much. But I still don't really grasp the core essence of backlinks. I can't really understand it in the first place. Would you elucidate further? Thanks.

  3. Susana S profile image97
    Susana Sposted 6 years ago

    It depends how competitive your keyphrases are. In medium to low competition areas it may be unneccesary.

    I'd recommend watching the hubpages learning videos from the first hubcamp. They will show you how to find low competition phrases and assess publisher competition.


    1. sergs_pogi profile image58
      sergs_pogiposted 6 years agoin reply to this

      Your ideas have been very helpful. Thank you so much.

  4. ThomasE profile image75
    ThomasEposted 6 years ago

    There are two sets of benefits to article marketing,

    First, there are the SEO benefits that can happen, that have been described.

    Secondly, there is syndication. I know a lot of people on hubpages don't like syndication, but it can be a very useful way to get traffic on subjects where people don't search for them, or where you have no chance of getting in the top page of google.

    Basically, with syndication, you write good articles, and other web sites and newsletters in your niche publish them, with a link to your article.

    If it gets published in a really good newsletter or website in your niche, you can get a lot of traffic for years after you write the article.

    1. thisisoli profile image72
      thisisoliposted 6 years agoin reply to this

      Syndication has not really been a benefit for a long time. The sites that take the content are generally too low quality, and the backlinks are worth next to nothing, since the duplicate content is often even left unranked. It is at the point now that sites like e-zine are going to be in real trouble because Google is cracking down on the sites it syndicates to.

      Demand Media is one of teh few companies that still has some vestiges of authorative syndication left, and even that company is suffering.

      Article writing is well worth the effort, and if you submit to high quality sites you will get high quality backlinks.

      Here is the thing. Making money online is NOT easy, you have to put work in to it. To put it simply, you need to compete. If you want succeed you really need to put in the effort to beat the rest.

      1. ThomasE profile image75
        ThomasEposted 6 years agoin reply to this

        I didn't say it was easy.

        However, the benefits of syndication do still exist, if you do it right. Although I do post to ezinearticles, and get a few benefits, the benefits are not much better than posting here, or your own sites / blogs and doing interlinking.

        But, article marketing is bigger than a particular site, Contacting other sites, finding out if there are subjects they want can be very useful.

  5. relyonhim7 profile image78
    relyonhim7posted 6 years ago

    Article marketing is a fantastic way to get noticed as an expert and to get targeted traffic.  The key here is to understand who your target market is, and how to attract them.  Article marketing is one of the easiest ways to get massive quality backlinks for SEO rankings.

    1. sergs_pogi profile image58
      sergs_pogiposted 6 years agoin reply to this

      Oh really? Well, thanks very much. That being said, I believe I would opt for this.