Hi folks, I know that you can add text as a summary to your hubs. My question is, how does this affect google rankings? One of my best performing hubs has summary text that is different from the opening lines of the hub. Another of my best performers has the automatically generated summary which is the same as the opening lines. This one actually does better than the one that has the custom summary.
Are their any tips for improving hub performance through the summary text? Or should I just let HP generate the summary automatically and not worry about it?
You want the summary text to incorporate two main things.
1) it needs to sell your webpage, it is what people see in google, make it attractive.
2) Keyword rich, while it is not a huge factor in determining Google SERPs, Google does use the Meta Description (summary) so you should include your keywords.
So if I just write a good, keyword rich intro I should be ok to let it be automatically generated? Or should I try to double up on keywords by putting different, keyword rich text in both the opening lines and the summary?
The summary text serves two purposes: one has to do with SEO (ie keywords), and the other purpose is to give people a sense of what is in the article.
When you do a Google search for something, you generally see a page title, a short blurb about the page and the page's URL. The summary text is that blurb. Ideally, it should very succinctly tell people what the hub is about in a way designed to draw them in.
I don't necessarily know how important it is in the grand SEO scheme of things, but it's really important from a marketing perspective. Even if you rank #1, there's a world of difference between 30% of the searchers clicking on your hub and, let's say, 50% or 60% of them.
What Irohner said with the reminder that Google has a page on this very subject: http://googlewebmastercentral.blogspot. … ption.html
by Audrey Selig7 years ago
Is it important to have good keywords in the summary of the hub? Should the initial article on the hub have most of the keywords? Thank you. I am new.
by Dr. John Anderson5 years ago
Does anyone have any definitive information on this as the SEO advice is rather mixed.Some say that googlebot looks for keywords in the first sentence. It also relates to the text displayed on the SERP. Of course there...
by Peter-Jan Celis7 years ago
Hi,The title says it all. I am wondering whether the standard summary Hubpages recommend is good enough or whether one should write a good summary for each hub.Thanks!
by Earl Noah Bernsby3 years ago
I can here the snippers approaching.Snip, snip.Snip.
by Dr Mark3 years ago
In the few years that I have been on this site, I have heard that you can increase traffic by picking short titles. I have also read that you can get traffic by choosing a long title and including many search...
by thoughthole5 years ago
My goodness, I have read oh so many forums trying to figure out why my once flourishing hubs suddenly took a devastating nosedive. I have learned a lot from others comments & shared experience. I have also...
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