This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
jump to last post 1-8 of 8 discussions (11 posts)

The Power of Branding

  1. Gordon Hamilton profile image98
    Gordon Hamiltonposted 7 years ago

    In this week's newsletter, Simone talked about establishing ourselves as Hubbers and writers in a particular niche, by writing multiple, quality Hubs. Essentially, the power of association - of being recognised as an authority on a particular subject, or expert provider of a particular service. I thought that a conversation I had yesterday with a friend would illustrate perfectly the power of what is essentially branding.

    I was in the pub with a group of friends, when one of our party had to nip out hurriedly to catch a nearby chemist's shop (drugstore) before it closed. He wanted a particular brand of razor blades, as he swears they are better than any other. He paid £6.00 (circa US$10.00) for four blades. I thought he was insane! I buy 10 for 28p (40 cents) in the supermarket.

    Apart from me being a cheapskate - smile - the point of this post is that he is convinced he gets a better shave from these blades, despite them being effectively 60 times (!) the price of the blades I use. Why? He has been convinced by adverting and by an established brand name.

    Imagine the potential for a Hubber who can achieve such a reputation...??

  2. darkside profile image81
    darksideposted 7 years ago

    Was it Gillette Mach 3 blades?

    1. Gordon Hamilton profile image98
      Gordon Hamiltonposted 7 years agoin reply to this

      It was! "The best a man can get...?" So they should be - at 60 times the price! smile

      1. darkside profile image81
        darksideposted 7 years agoin reply to this

        I'm unsure what type of blades you're using, but give it a go. Sure it's expensive, but it really is quality.

        Gillette have one that takes a AAA battery inside the handle, it vibrates as you shave. Sounds weird, but trust me, it works wonders.

        For me, the cheaper the razor the more I need to just do one shave. They don't slice off the hair, they practically tug it out. Whereas the Gillette blades last a lot longer.

  3. profile image0
    ryankettposted 7 years ago

    I am a very hairy man, it takes me about a week to grow a beard (look closely and you will see a big thick mound of chest hair on my picture, which actually goes almost up to my neck now).

    I also hate shaving, so I probably do this once a week, one of the benefits of not having to work outside of my home right now (although possibly soon I will).

    If I were to use those cheap razors on one week of growth I would end up looking butchered, with small pieces of toilet paper in about 10 places on my face. I know this because I have tried using those several times.

    As a result I use Gillete Mach 3, together with the respective shaving gel, and the Gillete after shave balm. It costs me more money, sure. But I don't end up looking like I have been in a fight with a bramble bush.

    Those cheap razors may be just find for people who don't have substantial amounts of course facial hair, but I have lots and lots of it.

    The toilet paper that I use, by the way, is Andrex lol

    Gilette shaving stuff, Andrex toilet paper and Heinz baked beans. They are the three things that I will never compromise on.

    1. Gordon Hamilton profile image98
      Gordon Hamiltonposted 7 years agoin reply to this

      I understand that the quality is likely to be a bit better, ryan - but 60 times better???

      Shaving gel? I've got a great three-in-one money, time and labour saving solution for that...

      I decided years ago that washing my face with soap, washing the soap off and replacing it with shaving soap was a complete waste of time. I now simply scrape the soap off with a blade. Provided this is done daily, there is no problem.

      Andrex and Heinz beans are quite different issues, of course - smile - but I hope you can see what I mean about branding and reputation? My friend wouldn't use anything but Gillete because he is convinced they are the best, due to their established reputation.

  4. profile image0
    ryankettposted 7 years ago

    In fact, I recently graduated to Gillete Mach 4, although I noticed no difference at all between 3 and 4.... so they will be pushing it with a 5. I'm sure that they will try though, and Beckham and co can come out and tell us how much better it is.

  5. profile image0
    Nelle Hoxieposted 7 years ago

    I am not a particularly hairy person and I am a cheapskate, but I only use Gilette Mach 4 razors. They are soooooo much better than any other razor blade - even 3. I never nick by legs, and they're fast. I just love them. And they are all I use. And I change them often. My husband thinks it's silly. Of course he doesn't have to shave his legs and has a beard, so there's minimal shaving for him to do every day - if at all.

  6. sunforged profile image76
    sunforgedposted 7 years ago

    im significantly redskin so am barely hairy and look like im 12 - but even I only use mach3+ and Im not one to be easily swayed by branding.

    If you look at the deals you can usually get a better price buying the package deal over the cartridge deal though.

    so sorry, this actually a case of superior product not skilled branding..


    if you want to talk branding - look at the casual home users checking email and facebook on a 2000 ibook

  7. darkside profile image81
    darksideposted 7 years ago

    Fellow Hubber Digital Alchemist also agrees about the Gillette Mach brand.

  8. darkside profile image81
    darksideposted 7 years ago

    "My old gillette mach 3 razor is more than a year old and still works fine."

 
working