Trouble is, I like unusual and/or witty language, so I will actually click in preference on a web link with something that intrigues me in the name and won't hold it against them if the content is not what I expected.
For example, one of my favourite sites is called Mything Links, and I first went to it years ago because I loved the name. Had I seen a link to acollectionoflinksaboutmythology dot com instead, I probably wouldn't have bothered.
However, I know that I differ from the average surfer.
You can skip my words, but the linked resources are all great starting points. The "formula" I mentioned is also available as it appeared on the creator of the TKA's blog (and also inspired the 30 in 30 challenge here)before there was a TKA.
Its a good baseline to start making your own observations from, its of course, not a solid science.
I'm always interested in online identify (real or perceived) and have been reviewing the names or tags of various hubbers. Top of my list for the most useful name is:Mark KnowlesYou may provide suggestions, except you...