I was wondering how much time other Hubbers spend on doing research into keywords and the title of their article?
From experience, I have found these 2 tasks essential in order to produce a successful Hub, or any other article or web page that is being created. It can seem time consuming, but the results are worth their weight in gold.
Some writers don't put any value on doing such tasks, then complain when things aren't working out for them.
How much time do YOU spend on these 2 tasks?
Anywhere from 30 minutes to a couple of hours. Primary keyword research, then I scout the rankings manually trying to gauge where I can realistically get to, then long-tail accompanying keywords to go with the primary one.
If my hub is not getting many views I go back and change the keywords, I do not usually spend much time though.
I spend about five to ten minutes doing keyword research, but I have found that the more I research the better I am at predicting what will be searched for online. The key is to write the best article out there and make sure your title has something to do with what searchers are typing in as their query. Of course, it should make sense and be a proper title with those keywords present. Having a good long-tail title with content that is useful and high quality is the best. I also recommend searching for you title in Google and seeing what shows up. If the results are filled with Google real-estate, i.e., Google maps, Google local, Google shopping results, then change your title. If your Hub is better than the number one result, you have a chance of owning that result.
It truly depends on the type of hub I am writing. If it is poetry, I spend about 20-30 minutes. If I have yet to come up with a title, I try to create one using the keywords that I choose... If it is an, "information/factual type of hub, I have been known to take up to an hour and a half (maybe longer) on truly thorough and beneficial keyword research. It takes time to crawl sites, use the keyword tools and compare competition and traffic, but just like you said, the more proactive you are with your research the more success you will obtain with a hub,
I spend more time on keyword research and targeting then I do on writing, but I perform the service for a bunch of websites that aren't mine so that is to be expected. I've recently started posting a bunch of tutorial articles to HP covering keyword research, organization, targeting techniques etc. etc. etc. Feel free to check them out.
I wouldn't consider deciding on a topic that would potentially be searched keyword research, rather just kind of brainstorming. Once you know what your going to write about, simply use Google's Adwords keyword tool and take a look at how the term is searched and how often. Quickly glance at the websites that are already appearing as the most relevant results for the key terms you find, and decide what you want to target. It really shouldn't take much more than 15-30 minutes if your only doing keyword research for a single article you plan to create. Sometimes even less.
by Ethan Green 9 years ago
I've read a lot about the importance of doing keyword research, but then you also get the impression that to really do that research properly can take a long time unless you get lucky early on or really know what you are doing. So I wonder, with some people pumping out huge amounts of hubs, are...
by Glen 12 years ago
...for those who live and die by the CPC......do you have a minimum amount for Estimated Average CPC? ie: You won't consider trying to aim for anything under a certain amount.And a minimum Search Volume?I'm using the Google Keyword Tool to do my searches.
by Nathan Bernardo 8 years ago
It seems to me they are. You find out what's searched on the Internet and put it in the title of your article. But it seems to me, some of it is just logic; What will someone likely type into the search engine? No one is going to search for "how to pay attention instead of getting wrapped up...
by Mutiny92 11 years ago
Why do some folks dislike doing Keyword Research?I personally enjoy it a lot. I think it is like putting together a puzzle. As you narrow down the remaining pieces, you are able to see the areas of niche that stand a chance of being profitable. I can't understand why people...
by Steve Andrews 9 years ago
A few weeks back I spent a lot of time researching and writing a hub about The Prisoner which was and is a cult TV series starring Patrick MacGoohan. I thought I would be sure to get good traffic for this but it has failed miserably. And guess what it has had no traffic from Google at all! Now why...
by Tumba 10 years ago
Hey all, I want to know is it the title that needs to be taken care of while doing the keyword research or the content or both?For example, I have written following hub against the keyword "six sigma definition". Please let me know if I need to do some changes in it. Here is the...
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