I was wondering how much time other Hubbers spend on doing research into keywords and the title of their article?
From experience, I have found these 2 tasks essential in order to produce a successful Hub, or any other article or web page that is being created. It can seem time consuming, but the results are worth their weight in gold.
Some writers don't put any value on doing such tasks, then complain when things aren't working out for them.
How much time do YOU spend on these 2 tasks?
Anywhere from 30 minutes to a couple of hours. Primary keyword research, then I scout the rankings manually trying to gauge where I can realistically get to, then long-tail accompanying keywords to go with the primary one.
If my hub is not getting many views I go back and change the keywords, I do not usually spend much time though.
I spend about five to ten minutes doing keyword research, but I have found that the more I research the better I am at predicting what will be searched for online. The key is to write the best article out there and make sure your title has something to do with what searchers are typing in as their query. Of course, it should make sense and be a proper title with those keywords present. Having a good long-tail title with content that is useful and high quality is the best. I also recommend searching for you title in Google and seeing what shows up. If the results are filled with Google real-estate, i.e., Google maps, Google local, Google shopping results, then change your title. If your Hub is better than the number one result, you have a chance of owning that result.
It truly depends on the type of hub I am writing. If it is poetry, I spend about 20-30 minutes. If I have yet to come up with a title, I try to create one using the keywords that I choose... If it is an, "information/factual type of hub, I have been known to take up to an hour and a half (maybe longer) on truly thorough and beneficial keyword research. It takes time to crawl sites, use the keyword tools and compare competition and traffic, but just like you said, the more proactive you are with your research the more success you will obtain with a hub,
I spend more time on keyword research and targeting then I do on writing, but I perform the service for a bunch of websites that aren't mine so that is to be expected. I've recently started posting a bunch of tutorial articles to HP covering keyword research, organization, targeting techniques etc. etc. etc. Feel free to check them out.
I wouldn't consider deciding on a topic that would potentially be searched keyword research, rather just kind of brainstorming. Once you know what your going to write about, simply use Google's Adwords keyword tool and take a look at how the term is searched and how often. Quickly glance at the websites that are already appearing as the most relevant results for the key terms you find, and decide what you want to target. It really shouldn't take much more than 15-30 minutes if your only doing keyword research for a single article you plan to create. Sometimes even less.
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