Ad Placement

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   Michael J Rappposted 13 years ago

   I always thought the upper-right corner of your Hub (or any online article), right next to your first text capsule, was the prime spot for ad placement.  This is where they show up automatically.  However, I've seen a couple of examples lately where people seemed to intentionally bypass this ad, either by making their first text capsule too small, or by adding a picture where the ad should be.  Though I sure can't remember who they were, I do recall that the Hubbers in question were people I assumed knew their business pretty well.
   
   Which makes me ask:  Except in cases where you aren't concerned about revenue, is there any good reason NOT to have that ad in the upper-right corner of your first text capsule?

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      lobobrandonposted 13 years agoin reply to this

      I keep it there depending on the hub. I'm not sure what makes me place it up or add a pic above its spontaneous. Never done any research though

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      gregasposted 13 years agoin reply to this

      I always put a picture there and the add shows under my picture. Greg

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      flyskyposted 13 years agoin reply to this

      I also read about this rule – to have the add in the upper-right corner, and I strongly apply it. For me, the rule seems reasonable since on that way attention of the visitor is not separated between a picture and the add.
      
      However, I never did any research in order to check the rule (I only use URL Channels...). Might would be interesting to choose two equally successful hubs (both arranged on the same way) and than put one hub with a picture in right-upper corner and another with an add; but of course click rate probably depend on many other factors.

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2. 89

   Wasteless Projectposted 12 years ago

   Hello Michael, I am not sure you are still following this thread. I just saw that nearly all your hubs also have a picture as a first thing in the upper right corner... Does that mean that you have changed your mind about ad placing in that position?

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3. 60

   Michael J Rappposted 12 years ago

   Yes and no.  I posted this when I was first starting out here, so my opinions on many things have changed!
   
   Since HP already has an ad at the top of our Hubs (check your Hub while signed out) I've since decided to use a picture in the top right spot or the very top of the Hub.  I think it's more visually appealing to the reader, and makes the top of the Hub a bit less ad-heavy.  (This may also be a little more appealing to search engines.)
   
   However, the top right of an article is still valuable ad space.  The reader's eye tends to be drawn to that spot.  If I were arranging my own ads I'd probably put one there. 
   
   It's also important to realize you may benefit more from ads in that spot if you're using solely Adsense.  If you're using HP ads that ad isn't yours anyway. 
   
   Neither way is wrong.  It's up to you, your goals and your personal philosophy.  And, I may learn something tomorrow that changes my mind. 

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      Wasteless Projectposted 12 years agoin reply to this

      Hello Michael, thanks for your quick response. I had seen that it was an old thread, so I was guessing that your experiences made you change your mind. I personally always found a picture in the right hand corner very appealing, but since I am a newbie I was surprised when I came across your old forum question. Good to know, that it doesn't make so much of a difference, I find it really annoying as a reader to be first thing bombarded with irrelevant ads... But share with us if you change your mind, you seem to be a very thoughtful and successful hubber;) Thanks again, Helen

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