What IS the relationship between popularity------------->likeability-------------------->success in
the political, corporate, & entertainment sectors? In many cases it is not so much as talent ,education,& smarts that makes one highly successful in such spheres but the ability to be as popular & likeable as possible to one's clients, constituents, & audience. It is ESPECIALLY important to be popular & likeable with the main power players in a particular arena. Some people would state that one has to totally ingratiating in order to be successful.
Usually the more likeable and popular someone is the more "breaks" they are given throughout life. Many years ago Dale Carnegie wrote a book: "How to Win Friends and Influence People"
It became a bestseller.
Essentially it's about finding out what other people want or need and then finding a way to give it to them. This makes you the "go to" person and they're indebted to you.
Everyone likes the person who "comes through"!
If an employee makes their boss look good she/him is likely to promote them or give the employee a glowing reference if they should go to another company. Reciprocity is human nature for most folks.
One of the first things they teach in sales courses is "establishing rapport". Bottom line if a person does not "like you" they're not going to buy from you! Another thing they teach is "mirroring" prospects by speaking on the same pitch and speed they do. Use (their terminology) when presenting a final proposal. People identify with and like those who remind them of themselves.
It should be noted you don't need "everybody" to like you in order to succeed. You just need the "right people" or "key people" to like you.
I believe these are all very important to have a satisfying life.
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