What makes YOUTH the BEST, even THE MOST IMPORTANT & CRUCIAL period of one's life?
What ways do most Americans consider YOUTH to be the ULTIMATE APEX in one's life & after which there is gradual decline? What makes Americans obsessed w/YOUTH in a way that Europeans....AREN'T?
I believe there are few things people love about youth.
Marketers view the demographic of age 18-49 to be the future. They are also more inclined to spend money on frivolous things.
Where as older people become more conservative with spending as they prepare to retire. They typically aren't "impulse buyers".
Another factor is health and beauty are associated with youth.
More people wish they were age 25 than they do age 55 or above.
They nostalgically recall being able to party all night and recover the next day or do repetitive motion without becoming sore. They had more energy and were more optimistic. Age and wisdom has a way of making us cynical. Most people also don't care for watching their body change over time, wrinkles, laugh lines, grey hair or losing hair, saggy skin, changes in posture, unable to do activities at the level they once did. Everyone is seeking that magic pill/youth serum.
Our culture spends Billions of dollars per year to look younger. Although age discrimination is against the law employers still have ways of discriminating against older job applicants.
"Seeking bright recent college grads to work in high energy office. Most be enthusiastic & enjoy multi-tasking. Experience 0-3 years."
In other words: "Old farts need not apply!"
All of a sudden having "more experience" disqualifies someone. hmm
Our sexual attractiveness peaks in the late teens and early 20s, so for many women, this is the height of their power unless they amass money and political power starting at this time and keep building. And biologically, there is a reason your sexual attractiveness peaks at that time - because that's when fertility does.
Many people try to reclaim that youth, from the mommy makeover plastic surgeries and tattoos and massive makeup prep for 30-something women going to music festivals.
Then there's the liberal belief that newer is better, that novelty is a good in and of itself. In such a society, the younger person is seen as better than the elder, in contrast to societies where age commands respect for the value placed on experience. When companies don't want to hire you if they think you're over 40, you have an economic incentive to dye your hair and try to look younger.
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