I can only answer from personal experience. My wife bought the Esteban package you see on the TV commercials. It was for our son's birthday.
I was afraid it would be a little cheesy but the quality is excellent. It came with a dvd training program and a little amp. The guitar alone is probably worth what we paid for the whole package.
He's still playing that guitar but he wanted an electric guitar for his next birthday. We got him a Fender Squier from Musicians Friend. Again, this is an excellent guitar for the price.
You can see him playing the Fender with the Esteban amp at my hub.