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Do you think it's "illegal" for any t.v. network to skip commercials? Don't you want to skip them?
Dish Network is under fire by CBS, NBC, and FOX for offering auto-hop (a HIGHLY valuable feature to most consumers) which skips commercials. Apparently they are taking Dish Network to court.
Dish Network is actually a TV delivery system and not a TV network.
In this case the networks like NBC, CBS and FOX are dependent upon advertising revenue. To share their programs with a delivery system which allows one to skip advertising places them in an awkward position. They sell time to advertisers to pay for programming that attracts viewers to the channel.
The BBC in Britain doesn't carry advertising, but it is funded by a licensing system that you must pay in order to have a TV set.
The advert skipping idea has been around for a long time and everytime it has been attempted advertisers have blocked the use by leveraging the TV networks.
My wife records all the programs she watches on our DVR, when the ads appear she just fast forwards to the next part of the program. It will probably be the only workable method to skip ads for the foreseable future.
I loathe ads. I understand that stations are dependent on the revenue it generates, but I think it such a waste of time. I watch all my tv online from the official stations. With the exception of one station, there are no ads on online Australian broadcast websites this way. So I can watch an hour program in 40 minutes.
I also hate ads and believe that the consumer's voice counts. The networks probably believe that if Dish gets it's way then they will lose (more) viewers. The stale networks don't allow consumers a choice in avoiding ads and don't want to change.
I love commercials. I get many great ideas from commercials. I am NOT one to rush out and get whatever they are trying to sell but many commericials are very entertaining. Yeah, I'm different....LOL
I don't like watching the ads. Who does? But, I can understand why the networks are in court over what Dish Network did. Networks pay big money to have their ads seen by consumers. Granted, we just skip over them anyway. But, the point is, the networks aren't getting what they paid for. Dish Network is taking advertising dollars from advertisers, but then Dish Network skips over the ads for which Dish Network has been paid to show. Well, somehow that doesn't seem fair to me. I don't watch the commercials, but then again, I don't get paid to watch the commercials. But, I believe Dish Network does get paid to show them. Whether we watch them or not is a different story.
I don't think it's illegal (when was that law passed?) for networks to skip commercials and Dish Network has filed suit to prove this point. The networks do not like the prospect of their businesses being impacted by the millions of consumers who do not want to watch commercials.
I agree with Bretsuki in that DVR may be the only option for many people to skip commercials if that is an option available in their area. However, it is the responsibility of the companies whether they are a network or provide a service, to provide what customers want. When millions of people want to skip commercials and a few networks ban together to stop consumer choice, I oppose that.
While I don't watch t.v. like a couch potato, there are certain shows that I enjoy and would enjoy much more quickly without commercials. It's good for consumers that want to skip ads to have more choices & not have that choice made for them by a large corporation such as FOX, NBC, or CBS.
I hear you! But, I also know that nothing is free. Right now, we have the luxury of skipping the commercials because advertisers are paying for the ability of those shows to air. Without advertisers dishing out money, then we'd have to pay to watch.
Hello Express10, It is a tough call, after all the advertisers are the customers of the networks too. They pay money for advertising time and the networks sell the time for that very purpose.
No doubt these are great points and without viewers there would be no networks.
Likewise, without networks, there would be no viewers!
It is not illegal for Dish Network to supply this feature but it does pose problems. CBS, NBC, and FOX are paid by the companies to show the commercials on their network. They MUST show the commercials for a certain amount of time (determined by how much the company pays).
This is a classic example of a trickle effect. By Dish Network allowing people to not view the commercials it hurts CBS, NBC, and FOX. The big broadcasting networks will lose their money when the companies stop paying them to advertise for them since they don't get viewed anyways. So the companies bale on the broadcasting networks and they see a loss of income. So FOX and the other companies turn around and yell at Dish Network for losing them their companies.
I don't know if there is a legal binding contract between Dish Network and the Broadcasting Companies that says Dish Network must show the commercials but I can see how they would get upset at Dish for now showing them. They could probably sue Dish Network for taking away their business... Don't know if they have any other thing they could sue about...
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