Answer is easy:
Thanks to Acetylmethylcarbinol your coffee has full, buttery flavor and because of Quinic Acid coffee taste a little sour. Than you have Caffeine (improve your physical and mental performance), a bit of Dicaffeoylquinic Acid (antioxidant), Vitamin B3 (Niacin) and Ethylphenol.
And than, there is nice smell of fresh coffee. According to a NBC New York, a study has shown that New York women are attracted to the smell of coffee.
And not only New York women...