Stuff like that drives me insane... not just "loose" vs. "lose" but the constant misuse of "Its" and "it's," or "there," "their" and "they're"...sometimes I wonder if anybody paid attention in English Composition 101??
It really is an epidemic. I don't even read the comments anymore on places lilke CNN.com because of the horrible treatment of the language. I know I'm not perfect, but some of these people couldn't even be described as functionally literate if only their writing is used as an example.
My least favorite examples are "to," "too," and "two," as well as "your" and "you're." I see those as often as Mr Cat's "there" and "their." I also dislike when a multiple is designated with an apostrophe plus "s," like "banana's" and "nut's."
Yes, I am concerned as well. Since my profession is in the nutrition and fitness realm, I see this particular use of "lose" spelled incorrectly as "loose" all the time. After a while, I really thought I may be wrong personally and had to look the word up in the dictionary. LOL.
I am amazed at how many publishers allow misspelled words in their final publications. Mistakes do happen, but it's annoying to see the same consistent misspellings - especially with to, too, and two -OR- its and it's... as well as lose and loose.
I think much of our language issues have to do with technology. Many are texting and abbreviating words. They have become so accustomed to this that they have forgotten correct English unfortunately. I know when I text or email my kids, they respond with, "Why don't you abbreviate? You don't have to spell everything out." LOL.
That is so true. Today, I saw someone abbreviate 'according' with Ac. And, I realized that I had seen that before but, of course, I thought it was a mistake. Also, in my town, I saw a weight loss clinic put up a sign that said 'Loose Weight Now!'