do they think we missed our head the first time?
It is an ingenious marketing ploy: it doubles the product usage by adding two simple words.
I think leahlefler's got it right. It's more profitable for the manufacturer. Be careful though...if you decide that once is enough, you may be cursed and searched out by the shampoo police.
Yup they want you to use more so you have to buy more sooner....
Leahlefler is spot on. It's just to make you consume more. And because shampooing twice really overdries your hair, you'll need to use more conditioner too.
Funny part is, it dont say when to stop....
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