When is the best time to publish seasonal hubs?

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   OldRosesposted 10 years ago

   When is the best time to publish seasonal hubs?
   
   For those of us who publish seasonal hubs, when is the best time to do so?  Before or during the holiday/season?  For instance, I plan on doing a couple of Halloween themed hubs.  Should I publish them now or wait?  If I wait, should I publish them in September or October?

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   heidithorneposted 10 years ago

   I'd say BEFORE the holiday season, especially if they are how-to type hubs. That gives them time to use them. If it's more fiction, poetry, etc., those can be good before and throughout the season. In my business, I wait until after Labor Day (in the US) to push anything for the fall--even though they should be thinking about it sooner. It just seems to be that mental reminder that they need to get going for the holidays! BTW, I just got a first Christmas gift catalog today.

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      OldRosesposted 10 years agoin reply to this

      Thank you, Heidithorne.  I should probably wait until after Labor Day so that my Halloween hub doesn't get lost in all the Back To School hubs.

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   nochanceposted 10 years ago

   I would recommend publishing/republishing when stores start selling items related to the holiday because that usually starts getting people in the holiday mindset.

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      OldRosesposted 10 years agoin reply to this

      Nochance, Halloween decorations are appearing in stores now (August)!  I've seen Christmas decorations in July.  Retailers are getting ridiculous extending holidays in an effort to make more money.

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      heidithorneposted 10 years agoin reply to this

      I agree! resharing on HP and social media throughout the preseason and actual holidays is definitely a good idea!

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      nochanceposted 10 years agoin reply to this

      I work in retail and I know it's ridiculous. However, if people see it they think about it. Stores are advertising online and so Google thinks those topics are important.

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   sheilamyersposted 10 years ago

   I don't have experience with writing or publishing seasonal hubs, so I'll answer your question based on my internet activity. When I'm looking for ideas for decorating, parties, gifts, and so on, I generally start surfing the web about two months ahead of time. This gives me time to gather up various ideas, blend the things I like from each source, and get out to buy whatever I need. So I would suggest publishing the hubs at least a month and a half to two months prior to the holiday.

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      OldRosesposted 10 years agoin reply to this

      That's great idea, Sheilamyers.  It also gives Google a chance to "discover" my hubs and send me traffic.

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   easylearningwebposted 10 years ago

   I think a month or so before the season or holiday is appropriate, and that's when you will probably get the most traffic for hubs that pertain to a certain season, holiday or event; however, I think it's good to have a lot more "forever" hubs where the topic is something visitors will want to read about all year round.

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      OldRosesposted 10 years agoin reply to this

      I was thinking about a month before also.  The reason why I want to write seasonal hubs is because I write about gardening.  Traffic tends to fall off during the fall and early winter so a few seasonal hubs will help my traffic.

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