Valentine's Day and What You Need to Know

  1. theirishobserver. profile image61
    theirishobserver.posted 8 years ago

    When we think of Valentine’s Day we don’t automatically think of Great Britain in the nineteenth-century. However, it was in Great Britain in the nineteenth-century that the sending of Valentine cards became a fashion. This cottage industry of card making and sending for Valentine’s Day was soon viewed as a possible commercial enterprise.
    Esther Howland was to many an ordinary woman living in Worcester, Massachusetts. However, Esther had a keen eye for business and so it was that in 1847 Esther established a very successful home based business making Valentine Cards. Many women today who aspire to being self- employed in their own business need look no further for inspiration than Esther Howland.
    Esther used the British card models to design and fashion her Valentine Cards. Esther had identified a commercial niche in the market and filled it with her beautiful cards. What an inspiration Esther remains today, at a time when many women were expected to know their place, Esther struck a blow for women and their rights to equality and freedom.
    America which is world famous today for its hello and goodbye greetings, "You have a nice day now", was no different in the 19th century. The Valentines card become very popular in 19th Century America and its commercialisation just went from strength to strength.
    Indeed it is fair to say that the Valentine Card introduced in America by Esther was the fore runner to the array of general greeting cards found now in America for all and every occasion. The Valentine cards were the blue print for the commercialisation of all American holidays, where people now exchange cards and greetings as a way of saying thanks.
    Each year across the world there are approximately one billion Valentines cards exchanged, who could ever have imagined that. With cards selling for anything from $1 to $50 + this is big business indeed. Indeed Valentine’s Day is only out done by Christmas in the card sales industry. When one adds to card sales the sales of romantic dinners, wine, fancy underwear, chocolates, teddy bears and so on and so forth this is certainly a mass market at an otherwise commercially quiet time of the year.
    It is also worth noting that study after study shows that men spend twice as much on Valentine’s Day as women do. One wonders why this is. It is also worth noting that in 1797, fifty years before Esther Howland launched her card business, a British publisher had issued The Young Man’s Valentine Writer. This booklet contained dozens of verses and romantic lyrics for those young men who could not find their own words to describe their feelings for the woman they loved.
    One wonders if the publication of such a book in 1797 suggests that men may be the ones that treat Valentines with the seriousness it deserves. It is also worth noting that during this period when postage was so expensive most cards were delivered by hand. Later of course with the advent of the penny stamp postage system, cards could be sent by post. This of course was less personal and lacked the face to face contact and hand touching of the previous century.
    Esther was not the only one to tap into the commercialisation of Valentine cards, indeed numerous cards were being produced with drawings and verse. The printing presses could now mass produce cards and these were known as 'mechanical valentines'. So now we had mass production and cheaper postage. And human kind being what it is meant that cards could now be sent anonymously by post, It also meant that the prudish Victorian caution was gone and cards became more saucy.
    It was now possible to send a card containing a saucy verse and drawing to the person you may simply have fancied. Today of course things have gone a step further. The introduction of the Internet has seen an explosion in the number of greetings and exchanges between people from different continents and cultures. Cyber space is the new meeting place for millions of people. Not only do people now meet and exchange greetings on the internet but they can meet their life partner on the net.
    Saint Valentine would be happy that so many people honour his name with love and friendly greetings. The man himself was a Christian Martyr; he was a Priest in Rome who was murdered around the year 269 AD.
    Saint Valentine is laid to rest in Dublin, Ireland. His relics are interred at the Whitefriar Street Carmelite Church. They were presented as a gift to the Carmalite Order from Pope Gregory xvi in 1835.

  2. Haunty profile image79
    Hauntyposted 8 years ago

    1) you know that a lot a ppl won't read such a long post
    2) you know you were way better off hubbing it

  3. theirishobserver. profile image61
    theirishobserver.posted 8 years ago

    Thanks Haunty smile


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)