ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Write-Profitable Evergreen Web Content and Subjects

Updated on April 10, 2011

Freelance Writing

I have been writing content on Hubpages for some time now, I often come across the term evergreen subjects, subconsciously I say to myself "ah yes evergreen topics don't go out of fashion" then I move on. I never actually stopped to think about how to write evergreen subjects, what they are and why writers should concentrate on them.

As a freelance writer I want to be successful, more specifically I want to make money online writing about evergreen subjects.

It is for these reasons I have decided to write this article, I want to really delve in to what an evergreen subject is, why freelance writing should include generic topics and what advice would be useful for a freelance writer to follow when writing about evergreen subjects.

What is an Evergreen Subject

When I was a newbie to online writing evergreen meant writing about tree's, obviously it didn't take me long to realise that I was wrong. An evergreen topic is something that won't date, a subject that will still be of interest in 10, 20 even 50 years time.

An example of an evergreen subject is this article. This article will still be of interest in many years to come because the subject matter will still be relevant to writers, it won't change.

Topics such as how to attract a partner, making money, dog training and how to paint a fence are all evergreen subjects. Anything that will not age can be classed as evergreen, the most common are how to articles but a word of warning; it is no use simply churning out how to articles, you need to still make them unique.

Putting your own slant on the subject, passing on your expertise or finding a way of making the subject even more useful whilst remaining evergreen is the key to success when working with evergreen articles.

 

Evergreen Strategy

Most Internet copywriters start out with one goal in mind, to make money and make it quick. Inexperience causes them and me initially to use the scatter gun effect, writing about a whole host of subjects, research involved looking at who seemed to be making money then emulating them, not copying their work but copying their style and direction.

This plan in the long term isn't sustainable, it is a learning curve and it is here were most new writers give up and move on to the next fad when the money doesn't roll in. A long time ago I learned that chasing the money is a lonely and often pointless way of life, instead become good at something, develop knowledge and your authority will come through in any endeavour, guess what; the money follows. This philosophy must be part of some cosmic plan but I can honestly say it has never let me down and has become my road map for success as a freelance writer.

Writing for Money
Writing for Money

How to write evergreen articles

Writing for money on the Internet is not easy, writing words and publishing them on the Internet is. It is important that you distinguish between the two or you will be busy writing with no reward. The same can be said for evergreen subjects, writing about them is not difficult, writing them in such a way that makes them stand out from the crowd and ultimately earning money is somewhat harder.

The first thing you need to do is find your niche, you have probably read this a thousand times but it's true. I really struggled finding my niche as everyone I found turned out to be either overcrowded with other writers; so not really a viable niche or so obscure the the only person on the planet interested in this niche was me.

 

Finding Love

Let us use the examples above to discuss my new evergreen strategy.

The first one we mentioned was "Finding a Partner", type it in to Google there are millions of results, now you may be thinking; there is nothing new to add to this evergreen topic before you give up think again.

Break the subject down, use your own experiences if you like then put your slant on it.

  • How did you attract your partner-How too attract a mate
  • Did it just happen or was it a set up-Going on a blind date
  • Where did you meet them, socially or work-Finding love in the workplace
  • What did you have in common-Soul mates
  • What did you talk about, what did you disagree on-Opposites Attract
  • Were you looking for a partner-Love found me

As you can see there are a lot of variables here, all of which are evergreen topics too write about, you can have the titles for free. Now here we are with the emergence of Internet dating this creates more material to work with.

  • Successful Internet Dating
  • Choosing a Dating Site
  • Free Dating Dates
  • Risks of Internet Dating
  • Picking a Partner on the Internet

And so on, I am sure you can think of many more. The point is all of these titles will be relevant in years to come.

Make Money Online
Make Money Online

Make Money in Your Spare Time

If we take making money it is one of the most overdone topics on the Internet, you could be led to believe there was nothing else to say. Well let me tell you that if that is what you are thinking; you are wrong. Yes it will be difficult to crack but when you do it is worth it, remember what I said near the top of the page, bring your own unique slant to the subject. The term "making money" is the foundation of the article the rest is up to you.

Keywords are the one thing that will give you a fighting chance in this evergreen area, don't waste your time on the obvious ones as you have more chance of nailing custard to the ceiling than ranking #1 in the Google search.

Think outside the box, of course you need to use the words money, income, paid etc; but use them as long tail key phrases rather than singular keywords.

Write clusters of articles, your hubs need to stand on their own two feet but be part of a bigger plan:

  • How to earn an income from home
  • Spare time business ideas
  • Work from home in your spare time
  • The best home based business opportunity
  • Freelancing from home in your spare time

I did say it wasn't easy didn't I. Think about what's happening now in the business world and incorporate it into your articles:

  • Recession busting ideas
  • Earn money in a recession
  • Profit from the recession
  • Grow your business during a downturn

If you take the time to explore the possibilities you will have evergreen subjects with a unique selling point or key phrase, search engine ranking and money will follow.

How To Articles

This section of evergreens is probably the easiest to work in, there are endless possibilities as people are always trying to find out how to do something. If you have an expertise or are a meticulous researcher then you will earn money in this genre without question.

One tip I picked up early on was this; don't assume people know how to do simple things. What it actually means is this, just because you know how to brush your teeth or how to cook a chicken in the microwave doesn't mean everybody else does. Bare that in mind when you are writing, keep it simple with tips from your experience.

Secondly in the how to genre, if you have unique knowledge of a subject that makes something easier, cheaper or better share it with the world. The Internet is a wonderful place to find obscure information about very common problems, I didn't know vinegar was a great cleaning product, imagine how much traffic and money that subject has received.

Think about advice you have recieved that maybe useful to someone else, you can be pretty sure that lots of people could benefit from the same advice. The list really is endless:

  • How to peel an onion without crying
  • How to cut your toe nails properly
  • How to get your wife to love you again
  • How to replace a widget

Literally millions of tips are out there waiting to be shared, granted some tips will resolve a problem but that doesn't mean people will stop wanting the answer to it.

How to Write Summary

I hope by now you have got the general idea about how to write evergreen articles, make sure your information is useful, timeless and detailed. Don't be scared to tackle subjects that are highly competitive, simply put your unique slant on it, find your niche and offer relevant advice.

Write a number of articles around the same subject, give them time to mature and watch them grow. Money doesn't grow on trees but it will come from evergreen articles that are well written, informative and search engine optimized.

If you have found this article useful please share it and vote it up but most of all thank you for taking the time to read it.

If you would like to write articles like this one and make money in your spare time, join Hubpages now for free.

Comments

    0 of 8192 characters used
    Post Comment

    • ahaines profile image

      ahaines 

      7 years ago from Orlando, Fl

      very glad you wrote on this subject. I was needing some ideas to write about.

    • Aiden Roberts profile imageAUTHOR

      Aiden Roberts 

      7 years ago from United Kingdom

      Hi thanks for your comment, I actually enjoyed writing this article as evergreen subjects are very important for succeess on Hubpages.

    • Les Trois Chenes profile image

      Les Trois Chenes 

      7 years ago from Videix, Limousin, South West France

      Nicely written article full of good advice. Many thanks.

    • Aiden Roberts profile imageAUTHOR

      Aiden Roberts 

      7 years ago from United Kingdom

      Hi

      Thanks for your comments.

    • chim4real_2006 profile image

      chim4real_2006 

      7 years ago

      hm, i like this your article. Keep on the good work.

    • davebaldwin profile image

      davebaldwin 

      7 years ago from Ralegh, NC

      I've heard that people will always be interested in reading about money & sex - and that if you can state things in terms of those 2 things, there will always be an audience. Good hub, thanks.

    • Aiden Roberts profile imageAUTHOR

      Aiden Roberts 

      7 years ago from United Kingdom

      Hi thanks Eiddwen,

      I am glad you found it useful, evergreen topics are a pleasure to work with an can be very profitable.

      Good luck and thanks again.

    • Eiddwen profile image

      Eiddwen 

      7 years ago from Wales

      Another hub for me to bookmark. There's lots of good advice here and thank you for sharing.

      Take care

      Eiddwen.

    • Aiden Roberts profile imageAUTHOR

      Aiden Roberts 

      7 years ago from United Kingdom

      Thanks for your comments, it took me a while to learn this lesson but I got there in the end.

    • Lita C. Malicdem profile image

      Lita C. Malicdem 

      7 years ago from Philippines

      Absolutely agree with your idea about timeless topics! Well, it's not easy to choose one but your tips are timely for me, too. I'd been mulling over some ideas but never arrive at any concrete one to start again. Thanks.

    • Aiden Roberts profile imageAUTHOR

      Aiden Roberts 

      7 years ago from United Kingdom

      Thank you for your comments, I will take a look at the grammar.

    • EuroCafeAuLait profile image

      Anastasia Kingsley 

      7 years ago from Croatia, Europe

      Timely and ingenious topic, thanks! One that we could all agree with - evergreen, or classic topics are always great to read or re-read. The information is never "out of style".

      One small comment - be sure to use the word to or too in its correct context. Other than that- great article :)

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)