How to Write-Profitable Evergreen Web Content and Subjects
I have been writing content on Hubpages for some time now, I often come across the term evergreen subjects, subconsciously I say to myself "ah yes evergreen topics don't go out of fashion" then I move on. I never actually stopped to think about how to write evergreen subjects, what they are and why writers should concentrate on them.
As a freelance writer I want to be successful, more specifically I want to make money online writing about evergreen subjects.
It is for these reasons I have decided to write this article, I want to really delve in to what an evergreen subject is, why freelance writing should include generic topics and what advice would be useful for a freelance writer to follow when writing about evergreen subjects.
What is an Evergreen Subject
When I was a newbie to online writing evergreen meant writing about tree's, obviously it didn't take me long to realise that I was wrong. An evergreen topic is something that won't date, a subject that will still be of interest in 10, 20 even 50 years time.
An example of an evergreen subject is this article. This article will still be of interest in many years to come because the subject matter will still be relevant to writers, it won't change.
Topics such as how to attract a partner, making money, dog training and how to paint a fence are all evergreen subjects. Anything that will not age can be classed as evergreen, the most common are how to articles but a word of warning; it is no use simply churning out how to articles, you need to still make them unique.
Putting your own slant on the subject, passing on your expertise or finding a way of making the subject even more useful whilst remaining evergreen is the key to success when working with evergreen articles.
Most Internet copywriters start out with one goal in mind, to make money and make it quick. Inexperience causes them and me initially to use the scatter gun effect, writing about a whole host of subjects, research involved looking at who seemed to be making money then emulating them, not copying their work but copying their style and direction.
This plan in the long term isn't sustainable, it is a learning curve and it is here were most new writers give up and move on to the next fad when the money doesn't roll in. A long time ago I learned that chasing the money is a lonely and often pointless way of life, instead become good at something, develop knowledge and your authority will come through in any endeavour, guess what; the money follows. This philosophy must be part of some cosmic plan but I can honestly say it has never let me down and has become my road map for success as a freelance writer.
How to write evergreen articles
Writing for money on the Internet is not easy, writing words and publishing them on the Internet is. It is important that you distinguish between the two or you will be busy writing with no reward. The same can be said for evergreen subjects, writing about them is not difficult, writing them in such a way that makes them stand out from the crowd and ultimately earning money is somewhat harder.
The first thing you need to do is find your niche, you have probably read this a thousand times but it's true. I really struggled finding my niche as everyone I found turned out to be either overcrowded with other writers; so not really a viable niche or so obscure the the only person on the planet interested in this niche was me.
Let us use the examples above to discuss my new evergreen strategy.
The first one we mentioned was "Finding a Partner", type it in to Google there are millions of results, now you may be thinking; there is nothing new to add to this evergreen topic before you give up think again.
Break the subject down, use your own experiences if you like then put your slant on it.
- How did you attract your partner-How too attract a mate
- Did it just happen or was it a set up-Going on a blind date
- Where did you meet them, socially or work-Finding love in the workplace
- What did you have in common-Soul mates
- What did you talk about, what did you disagree on-Opposites Attract
- Were you looking for a partner-Love found me
As you can see there are a lot of variables here, all of which are evergreen topics too write about, you can have the titles for free. Now here we are with the emergence of Internet dating this creates more material to work with.
- Successful Internet Dating
- Choosing a Dating Site
- Free Dating Dates
- Risks of Internet Dating
- Picking a Partner on the Internet
And so on, I am sure you can think of many more. The point is all of these titles will be relevant in years to come.
Make Money in Your Spare Time
If we take making money it is one of the most overdone topics on the Internet, you could be led to believe there was nothing else to say. Well let me tell you that if that is what you are thinking; you are wrong. Yes it will be difficult to crack but when you do it is worth it, remember what I said near the top of the page, bring your own unique slant to the subject. The term "making money" is the foundation of the article the rest is up to you.
Keywords are the one thing that will give you a fighting chance in this evergreen area, don't waste your time on the obvious ones as you have more chance of nailing custard to the ceiling than ranking #1 in the Google search.
Think outside the box, of course you need to use the words money, income, paid etc; but use them as long tail key phrases rather than singular keywords.
Write clusters of articles, your hubs need to stand on their own two feet but be part of a bigger plan:
- How to earn an income from home
- Spare time business ideas
- Work from home in your spare time
- The best home based business opportunity
- Freelancing from home in your spare time
I did say it wasn't easy didn't I. Think about what's happening now in the business world and incorporate it into your articles:
- Recession busting ideas
- Earn money in a recession
- Profit from the recession
- Grow your business during a downturn
If you take the time to explore the possibilities you will have evergreen subjects with a unique selling point or key phrase, search engine ranking and money will follow.
How To Articles
This section of evergreens is probably the easiest to work in, there are endless possibilities as people are always trying to find out how to do something. If you have an expertise or are a meticulous researcher then you will earn money in this genre without question.
One tip I picked up early on was this; don't assume people know how to do simple things. What it actually means is this, just because you know how to brush your teeth or how to cook a chicken in the microwave doesn't mean everybody else does. Bare that in mind when you are writing, keep it simple with tips from your experience.
Secondly in the how to genre, if you have unique knowledge of a subject that makes something easier, cheaper or better share it with the world. The Internet is a wonderful place to find obscure information about very common problems, I didn't know vinegar was a great cleaning product, imagine how much traffic and money that subject has received.
Think about advice you have recieved that maybe useful to someone else, you can be pretty sure that lots of people could benefit from the same advice. The list really is endless:
- How to peel an onion without crying
- How to cut your toe nails properly
- How to get your wife to love you again
- How to replace a widget
Literally millions of tips are out there waiting to be shared, granted some tips will resolve a problem but that doesn't mean people will stop wanting the answer to it.
More Writing Resources
How to Write Summary
I hope by now you have got the general idea about how to write evergreen articles, make sure your information is useful, timeless and detailed. Don't be scared to tackle subjects that are highly competitive, simply put your unique slant on it, find your niche and offer relevant advice.
Write a number of articles around the same subject, give them time to mature and watch them grow. Money doesn't grow on trees but it will come from evergreen articles that are well written, informative and search engine optimized.
If you have found this article useful please share it and vote it up but most of all thank you for taking the time to read it.