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Find a Niche and Write About it

Updated on March 28, 2012

Find a Niche and Write About it

I can't really be any more blunt, the secret to a successful online content writing career is identifying a profitable niche then writing about it. Sadly if I left it at that Hubpages wouldn't let me publish this article because the content is not long enough.

If only profitable content writing was that simple we would all be rich, instead niches and micro niches are only the start of the process, the foundation if you will. In this article I want to answer the questions:

  • Why Write About a Niche
  • What is a Niche
  • What is a Micro Niche
  • How to Find Profitable Niches
  • How to Write About a Niche

And many more points in between. I have been writing online a while now and have made many silly mistakes when writing content, I have already shared my findings on evergreen topics for freelance writers, now I would like to offer the information I have learned, used and honed about writing niche articles and blogs.

I hope you find it useful but please don't simply read it and then go off and do something else, instead use it, try it, test it, make it your own and if it works for you share it with your fellow writers.

Sell Niche Web Content
Sell Niche Web Content

Why Write About a Niche

The first thing to think about is your motivation for writing, people write as a hobby, as a full time career or simply to earn extra cash. The fact that you are reading this article means that whatever your reasons you are serious about being a successful writer.

All writing is written to communicate a message, it is assumed for the purpose of this article that you are trying to sell something.  You may have a product for sale, you could be trying to promote an idea or you could have useful information, it doesn't really matter what you are selling or promoting the concept of niche writing is the same.

Getting your writing in front of the right readership is what is important and there is nothing better than a well defined keyword rich niche article to do that. Search engines use mathematical algorithm's to match information to search keywords, they are becoming very successful at finding the most relevant information and putting it in front of potential buyers and followers.

Window shopping surfers won't spend time or money on your site, they will land on your page and quickly leave. By writing in a well defined niche and assuming your knowledge of that niche is credible you stand a much better chance of achieving your goal.


What is a Niche

You may be unsure what a niche actually is, you might know what a niche is but haven't really considered it in any detail in relation to your writing or you could be a niche market specialist, whatever your level of understanding I would like to offer my interpretation by way of the following example:

earn an income online- write online for money - write articles online for money

As you can see the general topic is making money online, the specific section of that topic is writing online and the market niche is writing articles online for money. Using targeted keywords backed up with useful relevant information means that you are writing within a defined niche.

Any successful marketing campaign, product sale or idea promotion relies heavily on understanding what your niche market is, only then can you tailor your work and content to that market automatically gaining an advantage over general competition.

What is a Micro Niche

Taking this writing style one step further we can develop your topic into what is known as a micro niche which would look like this:

earn an income online - writing online for money - write articles online for money - how to fix a widget

Here we can see that the micro niche is the widget article, if you wanted you could go even further you could write how to fix a widget in 10 minutes. The point is that a micro niche is a very specific targeted section of a much larger market.

The secret is to find a laser guided niche that appeals to a large audience  with little competition, there are many ways to do this some of which will be covered later in this article and some which will form part of later offerings.


Find a Niche
Find a Niche | Source

How to Find Profitable Niches

Finding a profitable niche to write about is the easiest and hardest thing to do, that may sound like a contradiction but let me explain to see if you agree.

Literally everything around us is in some kind of niche, pick any product, idea or piece of information and it will fit into a niche, the problem you have is that; if you found it you can be sure many other people did too. Therefore what you need to do is find a niche in something that lots of people want, that you know about and that few other writers have capitalised on, here is how you do it:

  • Use TV, magazines, supermarkets, the Internet, forums, blogs even other people conversations to find out what's hot or at least what's on peoples want lists. What are the kids talking about, who's hot in the news, what are the long awaited new releases in the cinema or music industry, all are possible micro niches.
  • Think in detail which micro niches you could pull out of the subjects you have identified
  • Using your new found knowledge run it through the Google keywords tool, Google trends, Google search or Hubpages. Doing this will give you a good indication of whether there is any mileage in writing about your micro niche in terms of audience, competition, keyword earnings and search engine rankings.
  • If your micro niche passes all of these tests write it to death, explore every part of it in intricate detail then repackage it into a search engine, user friendly article.

A great example of this technique was practiced by a fellow hubber, he/she chose one of the most popular products on the planet the iPhone then figured out how to get #1 ranking in the search engines. He/she wrote an article about the iPhone 5, the micro niche was that the iPhone 5 had not been released yet in fact I am not even sure it had been designed but that is besides the point, needless to say the article had over 1 million hits in no time at all.

How to Write About a Niche

Without sounding too modest this article "Find a Niche and Write About it" is a good example of how to write about a niche. We have taken the general subject of writing, highlighted article writing, then concentrated on a specific part of writing an article IE: Niche.

As you have reached this part of the article I would hope that you wanted to read about niches, specifically how to find one and write about it and how to put the information you have learned to good use.

Hopefully by breaking the subject of niches down into understandable chunks and explaining each section of the subject in detail I have fulfilled your expectations and given you the tools to go on and put what you have learned into practice.

If I have then that literally is how to write about a niche.

Niche Writing Summary

There we have it, niche in a nutshell. I said at the top of the page I wanted to write about the topic of niches in such a way that you could take the information away and use it, I hope this has been achieved.

New writers don't worry if it seems a bit daunting, it did to me at first but if you follow the research techniques and practice the keyword testing you will have many more micro niches than you can handle.

Once you have identified a potentially profitable niche, write web content about every single part of it, leave nothing to the imagination, doing this will give your online writing endeavours the best start in life and your bank balance a welcome boost.

As always if you have enjoyed my writing please leave me a comment, vote this article up and if you are feeling really generous share it with your friends. How about reading more useful writing articles, I have put the links in the blue box on the right.

You may also be considering joining Hupages to publish your niche articles, you can do that here.

Thank you.


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    • Lita C. Malicdem profile image

      Lita C. Malicdem 

      6 years ago from Philippines

      I have what I refer to as a niche- my diabetes niche. It's worth writing articles that are informative and useful to our readers of one's personal account of a single topic (I chose diabetes) with sincere effort to make them convincingly true by including some added proper documentations. Well, I pray that when you read them, it passes your approval. Thank you for this tip on niche-writing.

    • Aiden Roberts profile imageAUTHOR

      Aiden Roberts 

      7 years ago from United Kingdom

      @ExpandYourMind-Thank you I am glad you liked it.

      @TheOneWhoKnows-Thank you, niche writing is a skill worth learning for all writers.

    • TheOneWhoKnows profile image


      7 years ago from Croatia

      Good hub, lots of informations. Cheers

    • ExpandYourMind profile image


      7 years ago from Midwest USA

      Informative. Thanks for sharing this.


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