"The Elf on The Shelf" Christmas Tradition Turn to be a True Success Story
Fezpy The Scout Elf
The Elf on the Shelf, is a children picture book written by American mother-daughter duo Carol Aebersold and Chanda Bell, they applied a smart rhyme and learning material to the book to help creating not only entertainment for the family as well as creating an easy educational environment for the children.
The idea of the book had been started, by an amazing relationship between mother and daughter, the mother was brought up with a Christmas family traditions, includes The scout elf named “Fezpy” and after she had started her own family, she decided to keep her family's tradition and to share this delightful experience with her daughter.
Later on , both mother and daughter decided to pass the Christmas family tradition in a children book, were by they can share this wonderful experience with all children.
The Elf on The Shelf based on the Christmas scout elf who watch over the children activities from Thanksgiving until Christmas eve, and report back to Santa daily after everyone goes to sleep , about what activities, good and naughty, took place through out the day.
Families play an on-going game of hide and seek with the elf, because it flies back from North Pole and hide in a new spot each morning around the house.
Special connection will be shared between the family and the scout elf , were the family adopt him and his magic will start once he will be named. But there was this one rule “NOT to touch the elf - touching him removes the MAGIC!!”
They created this one rule to help in improving self discipline in children as Carol Aebersold “The mother” said at her interview in The Talk Show.
True success story
The Elf on shelf had received many rejection letters from publishers, which made the stubborn Chanda Bell" the daughter "more determined and decided to self-publish the book. They both created CCA and B, which stands for Creatively Classic Activities and Books,alongside Bell's twin sister.
They only started with only 300 copies in 2005 of The Elf on the Shelf, and CCA and B has since sold over 2 Million copies.
The Elf on the Shelf book is indeed an activity the entire family will enjoy, and recently achieved magnificent success, but another successful and inspiring story came along with the book, a story of mother and daughter who were determined and strong-willed enough to accomplish their dream and pass their Christmas family's tradition.
Their incredible story are a living proof, that success is not a matter of coincidence or good luck, success will defiantly come along with family support, determination and persistence in achieving a dream.
The Elf off the Shelf Commercial
- Elf on the Shelf - YouTube
30 second Underwriting Spot
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