All, it just depends on how you do it. So the answer is, the media doesn't matter, what matters is how you present your argument.
To answer this question, first, you have to tell what are your purposes? "Effective" doing what?
Reading is a great way to learn the skills to write. Writing is a great way to communicate. Talking is a great way to learn how to communicate effectively. They go hand in hand. It's all about sending and receiving information.
Reading is only effective when whatever you are reading is coherent, relevant and complete. For instance, some of the questions posed on this website are phrased so poorly they are barely understandable. That certainly isn't an effective way to get your question answered is it?
I prefer to choose reading. Because it is in reading where you ca get ideas what to write and what to talk. Without prior reading, talks, writings may go to senseless.
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Is the death penalty an effective deterrent to crime?
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