Why put up PRICES?
Why do struggling companies put prices up and milk fewer and fewer customers.Surely, it would be better to trim prices and attract more custom.Rather than upset your regulars?
As far as I can see is the price of raw materials and commodities causes companies to put their prices up. If there is inflation then there is pressure to increase wages to keep labor happy. Companies often dont have any choice. If they dont put prices up they go out of business.
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