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Annuity Lead Generation

Updated on March 19, 2010

Annuity lead generation is vital to any insurance agent trying to make a living via annuity sales.  You need to have a constant stream of interested and qualified individuals to contact about the annuities you are selling.  A lead generation system needs to be put into effect to ensure that you always have new people to contact as well as a pipeline of potentially interested prospects to follow up with.  That is how you will make consistent sales and a good living.

There are multiple methods for generating qualified leads for annuities.  Some methods for obtaining a good annuity lead are more effective than others.  There are free annuity leads that you generate on your own and paid annuity leads that you can buy.  All annuity leads will take a combination of time, money and effective marketing and sales skills to generate.

Free Annuity Leads

Some of the most effective and best annuity sales leads are those that you can generate on your own.  Referrals from satisfied clients and people you know are a great source of leads.  Word of mouth marketing has proven to be one of the most effective ways of generating leads and profits for almost any type of service business.

Another way of generating free annuity leads is by holding free seminars that people attend.  When you provide high quality, useful information at your seminars, people will begun to develop trust in you and you will be seen as an expert in the field of annuities.  This can help to generate very good annuities leads. 

You can also distribute business cards, pamphlets and other information products in your local area to help generate leads.

The internet offers new opportunities for generating annuity leads.  You can set up an informational website on annuities for obtaining leads.  One very effective method is to offer a free report, video or other information product on the subject of annuities.  In exchange for their contact information, the interested prospect receives your free information.  In turn you will be able to contact them to see if they are interested in buying your annuity product.

These methods of generating annuities can be very effective.  However, they all do require time, effort, marketing skill and some money for generating annuity leads.

Annuity Sales Leads

You can also generate an annuity sales lead through a variety of paid methods.  Direct mailing is one well established method of generating an annuity insurance lead.  In order for this to be effective you will need to find a quality list broker who can provide you with a targeted list of interested prospects to mail to.

Sales letters, postcards or fliers are some of the major marketing materials you can send out to an annuity insurance lead.  Sales letters tend to be more effective as fliers and postcards tend to be tossed into the garbage or recycling bin without much thought.  However, mailing sales letters can be expensive.  This is why it's important to have a high quality list of potential prospects to mail to.

Annuity phone sales leads can also be purchased from lead generation companies.  Although this can be one of the more expensive ways of obtaining leads, it can also be one of the most effective.  You will need to have good phone sales skills in order to make these work, but purchasing these leads can be one of the fastest ways to make annuity sales.

A lead generation company will supply you with leads which contain various pieces of contact information such as name, address, phone number, email address, age and other demographic information.  You can buy either exclusive leads, where you are the only one provided with the information, or you can purchase non-exclusive leads that other agents will have access to.  It's critical that the leads be contacted very soon after obtaining them.

The most effective annuity lead generation systems usually obtain leads in a variety of ways.  However, some methods will be more profitable for you than others, depending on your budget, abilities and personal preferences.  The key is to always have a constant stream of new leads entering into your pipeline.  You also need to contact your annuity leads in a timely manner and set up a follow system for making annuity sales.


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