Is it likely for a webmaster to get sued?
or someone who's doing internet marketing?
I'm interested in this as well. I see many people using photos which are not free or in public domain. So if they get sued, that might mean trouble.
I think it depends on how large your web presence is. If you have many websites and you're using many copyrighted images, then you'll risk being contacted or even sued. But if you have a small web presence then it's very unlikely people are going to waste time on that. I'm not saying it is right but that's how it goes.
Depending how large of a content or traffic based web site you have, the chances of a lawyers harassing you about something are increased. Stealing content, images, music or text on a massive scale can result in a lawsuit, if the web hosting company and webmaster does not honor the dmca take down request by the copy right holder. Sites like youtube, can exist with massive amounts of copyright infringement and they can evade the majority of lawsuits just by honoring take down requests.
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