I would say to sell a product that could also be sold online and then build a website with a social media following.
You will only have so much business in a small town, building a business that can make online income and bring more business to you is smart.
Well marketing is all about supply and demand, so I would assume it is determine based on what sort of thing the small town folks need or desire the most.
How about a coffee shop called The Gossip Mill. You could encourage business by putting little tent cards on the tables each day with snippets of information about what's going on with the town and the people in it. Nothing mean.
I think coffee shop, I also wanted to have a coffee shop with good ambiance, plus freebies hehe..
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