This has actually been going on for a couple of decades now. When I was in my late 20s and early 30s I also pursued dates with women older than myself. Most older women have different expectations than younger ones.
While older men have never had problems dating much younger women it has been a challenge for a lot of older women to consider dating much younger men. Some of them wonder what would they have to "talk about". The reality is most conversations people have do not start off with "remember when?". We're usually talking about the weather, what was on TV, current events, issues at work, and so on.
The next concern they have is wondering why a younger man would be interested in "them". They may be insecure based upon observing the desires of men their age.
Women in their 40s and 50s today don't look like women from previous eras! Just look at Halle Berry (48), Sandra Bullock (50) Jennifer Aniston (45) Jennifer Lopez (45), Vanessa Williams (51) and Christie Brinkley (60)! And it's not just celebrities who look good!
Another thing about older women is they've normally been married before and therefore looking for a husband is no longer a priority.
Dating for them is about having FUN and good times!
They're not out to play any games to figure out a way to "make a man propose". They know the "fairytale" doesn't live up to the hype.
Oftentimes these women are more sexually liberated and confident than their younger counterparts.
Where as men their own age might be "spent" after one round or relying on Viagra to get going an older woman may find it refreshing to be with a younger man who can sort of speak "climb the mountain" more than once a night. Odds are he'll also be more open to listening to how (she) likes things done. She'll show her appreciation as well.
This oftentimes makes for a very passionate coupling. She is not likely to mistake sex for love.
Lastly the vast majority of older women understand and accept the fact that this type of arrangement is primarily temporary. Odds are if a guy is in his late 20s or early 30s and has never been married and doesn't have children he may one day decide that is what he wants and move on.
She's also aware that eventually "father time" will catch up with her. The older we become we're likely to have some health issues or require daily medications. A 50 year old woman and 30 year old man can be great together without feeling any major age difference. However when she is 70 and he is the one who is 50 things change.