You don't need do anything in the name of love. People who feel the need to do so are trying to "prove" they love someone by their actions.
Love and affection should flow freely and naturally between two people. You give what is in your heart to give and not to simply "impress" upon someone that your gesture was in the name of love. More often than not the giving is a result of a spontaneous thought or idea. It's not a mission one embarks upon.