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5 Surprising Facts about LinkedIn

Updated on July 21, 2012

LinkedIn is a professional network that is used worldwide. While users are getting used to the new look of the network, introduced on July 16, there are other facts about LinkedIn that may be more surprising facts for users.

LinkedIn Users: Surprising Facts

You may be surprised to find out...
You may be surprised to find out... | Source

Number of Users

According to LinkedIn, there are over 161 million members of the network (as of March 31, 2012). Those users are spaced worldwide, in over 200 countries and territories.

The number of users has been steadily increasing since LinkedIn officially launched in May of 2003. Approximately two professionals sign up for LinkedIn every two seconds, as per the network’s Press Center page.

Did You Know...

...That LinkedIn Is The Largest Professional Network Worldwide?

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Most Users Are Located Outside Of the US

Popular opinion may be that the majority of the network’s users reside within the United States. The surprising fact is that sixty-one percent of users actually reside outside of the United States.

Check the statistics of where some of the members are located:

  • 44 million in the region of Europe, Middle East, and Africa (as of February 17, 2012)
  • 15 million in India (May 29, 2012)
  • 25 million in Asia and the Pacific (as of January 29, 2012)
  • 5 million members in Canada (January 19, 2012)

For a complete list of the numbers, read the About Us section of LinkedIn.

Revenue Figures

Revenue for the professional network has doubled since the previous year for the seventh straight quarter, as of March 31, 2012. That date marks the end of the first quarter.

Total revenue was up 101 percent for the first quarter from the previous year! The first quarter revenue rose to $188.5 million, while 2011’s first quarter was $93.9 million.

Jeff Weiner, CEO of the network, said, “We saw strength across all key metrics from member signups and engagement to significant revenue growth across our three product lines” (as per TechCrunch).

While you may have expected the rising revenue, the gain of 101 percent is a surprisingly high figure.

LinkedIn Has a Blog

Along with the network getting a makeover in July, LinkedIn’s blog also received a makeover. Many users are still surprised to hear there is a blog within the site. The blog is called LinkedIn Today.

Blog users now have two views to choose from online; they can choose between the feed design or select a magazine layout instead.

LinkedIn Today is located within the top menu of its parent professional network. Hover over the word News and a drop-down menu will appear. Select the blog from the listed options.

The sub-network is a great way to stay current on business trends and make new professional connections.

Free Webinars

Another surprising fact about LinkedIn is that it offers free webinars for its members. Currently, there are four sessions available and each one operates on a certain day of the week. For example, LinkedIn 101: The basics of LinkedIn is currently offered Wednesdays at 1pm CST.

Users must register in advance for the sessions. Find the list within the LinkedIn Learning Center, under the Training Resources tab at the left-hand side.

To register, click on the webinar of interest and fill out the Registration Information section on the page. Details required are first and last name, email address, city, state/province, and country/region.

Getting Ready For a Webinar

Webinars are free through the network.
Webinars are free through the network. | Source

Surprising Facts

While you may head to the professional network on a regular basis, you may not be aware of these surprising facts. LinkedIn may have more surprises to come with new members signing up daily and the fan base extending worldwide. Now that you are armed with this information, feel free to impress your friends with your knowledge base. See if they are surprised by the statistics as well!


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    • PegCole17 profile image

      Peg Cole 

      6 years ago from Northeast of Dallas, Texas

      Interesting facts about LinkedIn. I'm on there but haven't really gotten into the blog or using the features too much. Thanks for this insight.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Yes, Mekenzie, some people endorse people they don't know - I think they want endorsements in return or enjoy showing high activity levels there. You're right that it is less than genuine. Take care and glad to help you!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      If you have questions, let me know - it may prompt another hub about it!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Glad to hear it's helpful!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Hi Audrey, it really is a good network for business communications. Thank-you!

    • Mekenzie profile image

      Susan Ream 

      6 years ago from Michigan

      Great to learn a bit more about LinkedIn. I have an account and many followers.

      The thing that puzzles me (though I appreciate it) is how many, whom I don't know, endorse my skills. Does that happen to others too? I've wondered if some are hubpage friends and I don't recognize them on LinkedIn.

      I've not learned how to really us this website but you've given me some insights - I need to spend some time there again. Thanks Christy!

    • FlourishAnyway profile image


      6 years ago from USA

      I have an account but I don't use it much. I've begun to recently think otherwise.

    • anglnwu profile image


      6 years ago

      Even though I've an account, I didn't use it much. Thanks for the information. Will check out the blog.

    • vocalcoach profile image

      Audrey Hunt 

      6 years ago from Idyllwild Ca.

      I appreciate learning about all of the various facets of Linkedin from you. I haven't been too active lately. Thanks - Audrey

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Thanks, Nadine! I enjoy the marketing angle so glad you find it helpful too.

    • Nadine May profile image

      Nadine May 

      6 years ago from Cape Town, Western Cape, South Africa

      Again a great hub. I have to get back to your hubs to learn more about online marketing. You seem to be really good at it. Many thanks.

    • Pamela99 profile image

      Pamela Oglesby 

      6 years ago from Sunny Florida

      I am listed on Linkedin, but I learned a lot from your well writtem hub. Very useful and interesting information.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      7 years ago from British Columbia, Canada

      Vinaya, I totally understand your issue as there are numerous networks and sites to explore as writers. Take a few key ones your enjoy and that you find work for you to get page reads. Use these ones on a regular basis and the other ones less often. We only have so much time, unfortunately.

      Glad to help you, Howler!

      Anil, I do have connections on LI that are in India. Perhaps you can try again, with more success. Best of luck.

    • Vinaya Ghimire profile image

      Vinaya Ghimire 

      7 years ago from Nepal


      when I began online writing career, back in 2011, I joined number of social media, bookmarking sites and professional networks. However, sadly I have been unable to make proper use of most of these sites including LinkedIn.

    • howlermunkey profile image

      Jeff Boettner 

      7 years ago from Tampa, FL

      Great hub for a linkedin newbie such as myself, had no idea they had webinars, Thanks once again Christy :)

    • Anil and Honey profile image


      7 years ago from Kerala

      Hai, I applied to linkedin but their replay was cold . I am an Indian citizen , can I get , is it possible in India( according to your opinion that is possible) Nice hub , thanks for sharing .

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      7 years ago from British Columbia, Canada

      Hi alifeofdesign, I'm glad to hear you do make good use of LinkedIn. I think it can get overlooked by people but is great for business networking. There are job opportunities and you just never know what you will read to help with your career. Thanks for stopping by to read and comment.

    • alifeofdesign profile image

      Graham Gifford 

      7 years ago from New Hamphire

      I've been using LinkedIn for some time now and have made some beneficial connections. I think for professionals, it is a useful tool. This hub was a nice overview of some of LinkedIn's multiple facets and it's a great tip to learn that most people attached to LinkedIn live outside of the United States. Some of the people that I communicate most with and have learned from are folks that I have never physically met and live in Europe.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      7 years ago from British Columbia, Canada

      You are right Peggy about the link to 'word of mouth'. It is like a resume online there. Appreciate the share!

      Sinea, I know there are many networks out there but at least this one is business-oriented which can help get jobs and make business connections. Keep your eye on it and see if it is a network you would be interested in returning to.

      Rajan, Glad this information helps you! Appreciate the comment and votes.

    • Peggy W profile image

      Peggy Woods 

      7 years ago from Houston, Texas

      I just did a bit more updating of my LinkedIn site today and can see why it might be of some use to those in business...rather like "word of mouth" advertising in this new day and age. Good hub. Up and interesting votes. Will also share.

    • Sinea Pies profile image

      Sinea Pies 

      7 years ago from Northeastern United States

      I used to be on LinkedIn but couldn't see the purpose in it so I deleted my account. After looking at this hub, I may rethink that decision. Thank you for the very valuable information. Voted up and useful!

    • rajan jolly profile image

      Rajan Singh Jolly 

      7 years ago from From Mumbai, presently in Jalandhar, INDIA.

      I am on this site but didn't know about these facts, Christy. I should check out their blog and webinars. Thanks for sharing this info.

      voted up useful and sharing.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      7 years ago from British Columbia, Canada

      Thanks Audrey and Rebecca for the support and great comments!

    • rebeccamealey profile image

      Rebecca Mealey 

      8 years ago from Northeastern Georgia, USA

      I am glad to learn about the LinkedIn learning center. Thanks. I like LinkedIn. Voted very useful and Shared!

    • AudreyHowitt profile image

      Audrey Howitt 

      8 years ago from California

      I have a bunch of poetry friends and singing friends on there--and there are groups now --LinkedIn seems to be growing

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      8 years ago from British Columbia, Canada

      Carol, I'm sure you are doing great! You have the swing of HubPages and now you are figuring out the language of the social media sites. In a way, HubPages itself is a social media network. Keep smiling :)

    • carol7777 profile image

      carol stanley 

      8 years ago from Arizona

      Great job on getting the information out about this site. I am still struggling with social networking sites, though I am doing better. It is about understanding the language and where to look to follow instructions. I have said it before but I need someone looking over my shoulder. Thanks for a great hub and voting up and sharing.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      8 years ago from British Columbia, Canada

      @mandarmk9, Thank-you! A happy weekend to you too.

    • mandarmk9 profile image

      Mandar Karandikar 

      8 years ago from Ratlam, India

      Hello Christy,

      It was an interesting read. I was surprised to know the number of users. Thanks for the info, and have a great day!

      :) Mandar

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      8 years ago from British Columbia, Canada

      @molometer, that is a good thing! Well, I suppose it depends on what they are recruiting... LOL. Thanks for the read!

    • molometer profile image

      Micheal is 

      8 years ago from United Kingdom

      I will give it another go. I can see the usefulness of LinkedIn.

      I get a lot of recruiters wanting to add me to their networks. Which is not to surprising, I guess.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      8 years ago from British Columbia, Canada

      @Aubrey, so glad you are finding my hubs helpful for you. That motivates me to continue to contribute! Thanks.

      @molometer, The site can be useful for getting tips related to your business and make connections. Try the blog too, so interesting!

      @GoForTheJuggler, Glad to hear it!

      @Dwachira, Thank-you for the comment, read, and vote too!

      @Cogerson, Yes interesting dynamic going on between LinkedIn and India. Glad to hear the network is increasing your hub views. Thanks for the comment and votes too.

    • CrazedNovelist profile image

      AE Williams 

      8 years ago from Atlanta, GA

      Learning more everyday when reading your hubs. I didn't know they did free webinars... that would be so awesome to be a part of one. Thanks for the info and see ya around the hubs! :)

    • molometer profile image

      Micheal is 

      8 years ago from United Kingdom

      This is a well written hub for newbies to linked in. Linked in is a weird and wonderful place. I have been on there for years and still really don't see the point of it. Maybe I should take some of the webinars you mentioned.

      Thanks for sharing what you have found on the new interface.

      Voted up and sharing.

    • GoForTheJuggler profile image

      Joshua Patrick 

      8 years ago from Texas

      I will definitely be checking this out. Voted up!

    • dwachira profile image

      Danson Wachira 

      8 years ago from Nairobi, Kenya

      I find LinkedIn being very useful especially because it has a class of its own. I don't often use LinkedIn but am glad i have learnt lot from this article, thanks. Voted up and useful.

    • Cogerson profile image


      8 years ago from Virginia

      I signed up for LinkedIn about the same time that I signed up at HubPages.....while I am addicted to HubPages.....I have not been to LinkedIn very much....but your very informative hub has me thinking it might be worth another visit to LinkedIn.

      Great stats....and very impressive stats for LinkedIn.....the fact that India seems to like LinkedIn has me very I have noticed my views from India on HubPages is rapidly increasing...currently my 4th best country for views....but it was not even in the Top 20 6 months ago....voted up and useful.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      8 years ago from British Columbia, Canada

      @Trinity, let me know how it goes! We can always connect there too (would require private messages as we don't display our full names here). Glad to help you here.

      @Rebecca, HP certainly does take up some time, doesn't it? :)

      @Lord, Excellent! Thanks for the feedback on the Twitter trends. I'll be heading there shortly!

      @KDuBarry, You'll like the new feel of the LinkedIn blog. It's streamlined and fresh in content.

      @Audra, Yes it takes time but once your profile is set you're good to go and market yourself!

      @Teaches, Glad you are finding the posts useful for you and your husband is having success too :)

      @Victoria, Yes, you can get freelance jobs through the site. Sign up for certain groups and fill in keywords on your profile. Then you will get notifications of jobs by LinkedIn Groups and the general site (through emails).

      @TT, Hehe good work with the job offers!

      @Susie, glad to share as I don't think many users are making full use of the site. :)

    • Trinity M profile image

      Trinity M 

      8 years ago

      Ok, now I’m convinced! I’ll be making my way back on LinkedIn asap. As always great job my friend. :)

    • rebeccamealey profile image

      Rebecca Mealey 

      8 years ago from Northeastern Georgia, USA

      Thanks Christy. I use Linkedin, I like it and I don't get on it enough. Rather be on HP, LOL!

    • Lord De Cross profile image

      Joseph De Cross 

      8 years ago from New York

      Thanks for being on top of the bgame for us Christy. We applaud you efforts, the Twitter trending did give us some extra boost on related subjects. You win, we all win! ;))

    • profile image


      8 years ago

      Very insightful and very informative, Christy. I am definitely going to start using LinkedIn today. Great information!

    • profile image


      8 years ago

      I just signed up withthem. My page is so, so. Your hub might boost me to add more info to impress my friends. This is a good reference! Voted up!

    • teaches12345 profile image

      Dianna Mendez 

      8 years ago

      My hubby has taken a few of their webinars and he finds them very useful in his career. I am a member but have not had time to really navigate the site, will have to make plans for this soon. Good post and well done.

    • Victoria Lynn profile image

      Victoria Lynn 

      8 years ago from Arkansas, USA

      Christy, is it possible to get freelance writing jobs from that site? (online, that is)

    • TToombs08 profile image

      Terrye Toombs 

      8 years ago from Somewhere between Heaven and Hell without a road map.

      I get lots of job offers from employers that find me on LinkedIn. I guess it would be useful if I were looking for a job. Very awesome hub with a ton of information. Great work, Christy! :) VUMS!

    • profile image


      8 years ago

      I'm a member of Linkedin but rarely check in. I had no idea they were so successful! Thanks for sharing!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      8 years ago from British Columbia, Canada

      Wow, thank-you everyone for your positive comments! Many of you say that you are a member but have barely looked at the network. It is good to build your profile there and network with other writers, get access to job openings, and learn about current trends too. I hope to publish more on the network and hope even more of your questions will get answered there! Thanks again for the reads, great comments, and votes too!

    • Victoria Lynn profile image

      Victoria Lynn 

      8 years ago from Arkansas, USA

      Very informative hub! I'm on the site but rarely use it. I didn't know they have webinars. That's cool. Great hub. Thanks for the info!

    • profile image


      8 years ago

      I've met wonderful people through this site but haven't had the time to be there long over the past few months. Thanks for the reminder Christy. Voted up and useful! Take care, Kelley

    • vocalcoach profile image

      Audrey Hunt 

      8 years ago from Idyllwild Ca.

      Hi Christy - I recently signed up for Linkedin but haven't been active because I lack time to learn how to use it. :) So glad you have shared this information. I understand it a little better now. (Maybe sometime you can walk me through the steps.) I'll thank you with a free singing or piano lesson:)

    • RealHousewife profile image

      Kelly Umphenour 

      8 years ago from St. Louis, MO

      Please! No more networks, games - circles! Lol. Sheesh I just can't keep up! How do you people do it?!?!

      Excellent hub though - I really didn't know that much about Linkdin.

    • Julie DeNeen profile image

      Blurter of Indiscretions 

      8 years ago from Clinton CT

      Hmmm...I think I have to get involved here! Thanks for the hub! :)

    • suziecat7 profile image


      8 years ago from Asheville, NC

      Interesting information. I only had a passing acquaintance with LinkedIn. Now I know so much more. Thanks.

    • profile image


      8 years ago

      This is a great write up Christy! I use LinkedIn also but I don't know all the ins and outs.

    • unknown spy profile image

      Life Under Construction 

      8 years ago from Neverland

      Christy, this hub is very interesting. When i searched for people's name, clients, i always found a link on LinkedIn but I never really opened the site.. Very informative.

    • midget38 profile image

      Michelle Liew 

      8 years ago from Singapore

      Thanks for telling us more about LinkedIn, Christy! I didn't know about the webinars till I read this! Will check them out!

    • josh3418 profile image

      Joshua Zerbini 

      8 years ago from Pennsylvania


      I think you are beginning to make my decision a little easier with this second hub on linkedin! :) Thanks again for yet another informative hub on its benefits and now I will be off to do some of my own research. :)

    • Jackie Lynnley profile image

      Jackie Lynnley 

      8 years ago from the beautiful south

      I was slightly aware of this site back some time. Things get so busy. Thank you for bringing it back to my attention!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      8 years ago from British Columbia, Canada

      Hi Bill, thanks for your quick response! Glad you do make use of this site too - it's a good one!

    • billybuc profile image

      Bill Holland 

      8 years ago from Olympia, WA

      I'm happy to say that I actually use this site. I have found it very useful and you did a great job of outlining the information and presenting it in detail. Well done my friend!


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