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Free SEO Software

Updated on October 16, 2011
surprisingly powerful free SEO software
surprisingly powerful free SEO software

There are a lot of SEO tools being sold online and many of them are very useful. However, the truth is that the free SEO software is as good, if not better than the proprietary software.

In this article I will review several of the very best free SEO programs available for download. As a blogger I could not imagine doing SEO or backlink building without these tools.

Mozilla Firefox plugins

Most of you are already aware of Firefox. It is the best web browser available today and can be downloaded free, from Mozilla's site. Part of the power of FireFox is that it allows plugins to be installed and run on it.

Quirk SearchStatus

SearchStatus is a descreet little toolbar that runs in the bottom right of your browser. It provides you with some vital page information, as you browse and can be used to show more detailed information.

To open the SearchStatus menu, you need to right click on the q icon. This is what I did in the screenshot.

Let's first look at the 4 bars at the bottom.

Google PageRank

Google's algorithm is forever running through the internet. It assigns a value to each page (-,1,2,...,10) the higher the value the better. The value of each page is dictated by the number and quality of incoming links to that page. While the PR of pages are continually being updated, the value that Google shows the world is only changed every 3 months or so.


The Alexa ranking is an indication of how many people actually visit a given web page. This can be useful, because many pages get their traffic from other sources than the search engines. Be warned the number is an estimate and easily manipulated.


Compete is similar to Alexa but more targeted at shopping behavior. You can go to Compete's site to get more information on a competitor's site.


mozRank is more like Google's PR. It give you an idea of incoming links to a page. If you go to their site you can get more linking info for a site.

I usually run it with mozRank and Compete closed, they are more specialized while PR and Alexa is more general.

Now, let's look at some of the options on the popup menu.

Highlight no follow link

No follow links are just like normal hyperlinks, except that they pass no PR to the pages that they link. So the search engines ignore them. If, this setting is on, SearchStatus will highlight all the no follow links on the page that you are looking at. This is very handy when you are looking at commenting on blogs, in your niche, in order to get backlinks to your blog.

For instance, if I wanted backlinks to this article, I might Google SEO keywordluv or free SEO software commentluv. Commentluv and keywordluv are blog plugins that let you put keywords, in your backlinks. Then, on the blogs that aren't using nofollow links, I leave a relevant comment of 3 or so sentences.

Show Keyword Density

This is a handy little feature that returns the percentage of your text that contains a keyword. For SEO reasons each of your keywords should be around 1-2% of the page's text. Also you should use the exact phrase you are targeting, a few times, in the text. The keyword phrase I am targeting on this page is "free SEO software".

SEO for Firefox

SEO for Firefox is a plugin that shows you more information about the search results Google returns. It shows you the PR, the Yahoo ranking, stats from a few of the social networks, age of the page and some backlink stats.

I recommend that you set most of it to "show on demand". That puts a little question mark where the value goes and when you click on the question mark it retrieves the data, you want. The reason for this is that searches now gets data from multiple sources on each search, which slows your Google searches down.

I find this software very useful because it gives me an idea of why the pages rank as they do, on Google.

Google rank checker tool

Rank Checker is the most powerful free SEO software for tracking the SERP of your web pages on Google, Yahoo and MSN.

You can monitor the ranking of multiple keywords on US and regional searches. Once it is setup, it takes only a few seconds to see where all of your pages are ranking.

Google Software

The most useful, free keyword research tool is the one from Google's Adwords. It's the best because it uses data, directly from Google's searches. I have reviewed this software in a previous article: high paying keywords.

Google Webmaster Tools

To use Google webmaster tools, you first have to validate that you control the site, in question. Then Google will allow you access to their reports on your site. The reports go into detail about ranking, backlinks and content.

It is particularly good at finding problems with your site, which causes Google to rank it lower. Examples of this are dead outgoing links or spammy content.

Google Trends

This free Google tool allows you to analyze keywords searches that have recently become more popular. Watching these trends can give you the first mover advantage, over your competition.


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    • smcopywrite profile image

      smcopywrite 6 years ago from all over the web

      wonderful and very useful information. the more you know about the internet and your link to it the better you can make use of it. thanks for sharing

    • rafael1510 profile image

      rafael1510 7 years ago from Carolina, PR

      Very useful information! I am starting to learn about SEO techniques and these tools will help me in my learning process.

    • seo software profile image

      seo software 7 years ago

      these tools were useful, im already using google tools like webmaster, analytics, adwords, and pagerank . Also trying alexa as well and web ceo. Now im curios about this new plug-ins from Firefox, i want this no-follow link detector. I cant wait to try them.

      free seo software

    • dave272727 profile image

      dave272727 8 years ago from Kentucky

      Thanks again for all the great information. I have installed them and now am trying them out!!

    • jGaunt profile image

      jGaunt 8 years ago from London

      Dave as far as the Firefox plugins go, you can run them all at once. It can slow your Google searches down a bit, so what I recommend is that you scale down the settings, for day to day use.

    • dave272727 profile image

      dave272727 8 years ago from Kentucky

      Great Hub!! I am fairly stupid question for you. Can you run all of these at once? I have attempted to locate that information, but I am having a hard time finding it. I was just wondering if you or anyone for that matter had installed and run these programs all at once.

    • CamG profile image

      CamG 8 years ago from Gold Coast Australia

      now this is useful post, I read it some time ago, and have since installed the tools. Debates in the posts above aside, the tool is really effective in giving you a deeper insight in to your site.

      If you have any similiar ideas keep them coming.

    • livewithrichard profile image

      Richard Bivins 8 years ago from Charleston, SC

      Thank you for all the great links and info on SEO. This was a very informative hub.

    • chandanakumarct profile image

      chandanakumarct 8 years ago from Bangalore

      Very good information mate. Thanks

    • Murilion profile image

      Nuriramadhan 8 years ago from @nuriramadhan

      the info is good,but still for me paid service seems better then free,

    • hipattrick profile image

      hipattrick 8 years ago

      I have been using Rank checker but lately its not giving accurate results. The new tools you offered is a good one. Thanks.

    • zackpow profile image

      zackpow 8 years ago from Tampa, Fl.

      Thanks for the share. I just started using FireFox. I will be sure to download the plugins. I am now a fan of yours. Write some more hubs.

    • BirteEdwards profile image

      BirteEdwards 8 years ago

      Amazing. Just the other day I was asking someone how to find PR and other important research information. Never did I realize that there was such a great tool available.

      By sharing this important information with us all, you are doing a greater service than you can imagine. I am lucky that I am using Flock, which is an extension of Firefox, and it works beautifully.

      I have several friends who are also hubbers and in need of research tools. I will most definately forward your hub to them.

    • Household Income profile image

      Household Income 8 years ago

      The SEO for Firefox was a great find, and now a great tool. Thanks for the Hub

    • seodoggy profile image

      seodoggy 8 years ago from San Diego

      I love this tools and have been using them for some time. I prefer them over most paid tools that are out there!

    • earnestshub profile image

      earnestshub 8 years ago from Melbourne Australia

      I have not seen all of these software sites. Do you use spyfu? I agree that google adwords tool is tops. Thanks for the info.

    • anjalichugh profile image

      anjalichugh 9 years ago from New York

      I really needed this. Thanks for the info.

    • Netters profile image

      Netters 9 years ago from Land of Enchantment - NM

      I never heard about this. Thank you.

    • profile image

      James 9 years ago

      Great hub I had no idea you could do all that with free Firefox plugins. Thanks for showing me this.