ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Social Media Marketing and Free Twitter Utilities: Free Tools to Enhance Your Twitter User Experience

Updated on July 2, 2011

Twitter: A Powerful Marketing Tool

More and more businesses and individuals are discovering the promotional power of social networking.  Social media websites allow users to build an online fanbase and communicate information easily to thousands of people with just a few clicks.

Among the social networking sites, Twitter has emerged as a true powerhouse for marketing.  The website itself has a simple interface, making it easy for even novice users to master.  However the true power of Twitter is in the array of third-party utilities available to enhance your Twitter experience.  Make the most of your social media promotions with these free Twitter utilities.

HootSuite

HootSuite is a social media dashboard. Users of the service can connect one or more Twitter accounts to their HootSuite account, allowing them to take advantage of many features not available on the Twitter website itself.

On your HootSuite dashboard, you can customize the feeds that appear. You can keep track of your own tweets, who mentions you, and more. You can also create customized feeds based on Twitter searches or hashtags. For instance, if you create a feed on your HootSuite dashboard for the hashtag #Twitter, you will see updates every time someone posts a tweet using that tag. This is great for anyone with a specific interest or working in a particular industry, keeping you up-to-date on nearly any topic.

Another very useful feature of HootSuite is the ability to schedule posts for the future. Count down to an event, post reminders, or just keep a steady flow of information to your Twitter account, all without having to be online at the time.

Paper.li

Paper.li is a service that creates an online "newspaper" based on links posted to Twitter. There are several different ways the newspapers can be compiled, with the ability to do a good deal of customizing.

The most common newspapers on Paper.li are based on Twitter hashtags. For example, a newspaper based on the hashtag #JohnnyDepp will automtically round up every link posted on Twitter with that tag each day, compiling them into an ezine-like format. Newspapers can also be created based on the stream of an individual, a Twitter list, or a more advanced Twitter search for specific terms. Users who choose to build their papers with the advanced options can also choose to compile the information weekly, daily, or twice a day in morning and evening editions.

While the service is in beta, each user is limited to creating a total of 10 newspapers. Once you've created your Twitter newspaper, it is easy too announce each edition to your Twitter followers with the "auto promote" feature, which will automatically send a tweet to your account every time the newspaper is updated.

Learn more about using Paper.li to promote your content, build backlinks, and get new, targeted Twitter followers.

Twitterfeed

For bloggers or anyone else whose online content is updated with an RSS feed, Twitterfeed is a priceless tool for automation.  Simply connect your RSS feeds to your Twitter account with this free service and links to any post you make will automatically appear on your Twitter account.

When setting up a feed to post to your Twitter account, check out the advanced options.  Here you can choose the frequency with which Twitterfeed checks for new posts (as short a time as every 30 minutes up to once every 24 hours) as well as how many new posts to tweet at a time (up to 5).  You can also automatically add text at the beginning or end of each tweet, such as the name of your website or a set of hashtags.

Comments

    0 of 8192 characters used
    Post Comment

    • KoffeeKlatch Gals profile image

      Susan Hazelton 

      7 years ago from Sunny Florida

      It sounds like these tools really could help increase traffic to your sites. I will definately look into them. Voted up, useful, and bookmarked.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)