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Get traffic with ON PAGE seo - Tweak Your Hubs - 60DC

Updated on February 7, 2012

Essential Factors of On Page SEO

Getting traffic through on page SEO is a mysterious and complex technique that will take many, many hours to explain. So get your feet up, cancel all appointments, walk the dogs and pay careful attention.

 Ok, I kid.

The truth is basic on page seo optimization is a very simple task. Because its so simple there is no excuse to not incorporate most aspects into your regular publishing method.

Whether your an honest writer looking for exposure or an evil marketer hawking the latest clickbank lead to gold alchemical miracle - you can still benefit from some basic on page SEO methods to the composition of your articles and sites.

Even if you do not fully control the layout of your page and how your content i styled and coded many of the basic and more important factors will still be under your control.

On Page SEO Factors


On Page SEO Quick List - Use Keywords in -

  1. Title
  2. URL
  3. Headline (h1)
  4. Natural repetition in body of content 
  5. ALT attribute
  6. File Name
  7. Keyword Location
  8. Internal Links
  9. italics/bold
  10. Content Content Content

The list could be far longer but Ive kept it limited to those with the most theoretical effect and also those that are targetable by HubPages publishers - which is my target audience.


Off Page Vs On Page Search Engine Optimization

This is not an either/or question - You do both on and off page optimization in order to maximize your placement and possible traffic.

But my Quality Content will rank naturally! 

LOL , sure, and you hear nothing but the best songs on the radio, the best books ever written are available at and Shakespeare has nothing on Hollywood.

Quality is a subjective term, its not something an algorithm will ever understand. Or really even something Humans can agree on.

Now, if you write something of quality and people see it and choose to share it with others, then your on the way to something good. But people have to see it first.

How does on page and off page optimization help my work to be seen? 

By making SE's find and display your content to interested people - so its your Job to figure out, who are the interested people and optimize through appropriate keywords (terms used in the search) - help them, help you!

What does a Hot Dog Cart have to do with on page seo?

In a probably foolish attempt to make this outline make more sense, Im going to invent a fictional situation that exists in the offline world. Aspects of both on page and off page optimization will be touched on here

Franks Awesome Organic Hot Dogs Stand Vs. Nathans Hot Dogs:

You are a Hot Dog Stand Owner, everything you do just stinks with quality and originality, you wear a silly hat, you offer only organic grass fed beef hot dogs on organic multi grain buns. Your beverages are all 100% juice or organic and healthy in some way. Because your overhead is low most of your prices are equal or lower to your main competition - which is less than a 100 yards away in a shopping plaza.

You are quality and original content - but nobody knows about you.

They are Nathans Hot Dog chain - everything they do is notably grey. The selection of food is the same as yours but is of an inferior quality. Originality is thrown away for the power of franchise and recognizability. Service is performed by bored employees also wearing silly hats. But their hats match.

How do we outseat Nathans for a piece of the Hot Dog Pie?

fNathans will win every time, if the world was a search engine they have a pretty secure foothold in their placement. (Search Engine Result Placement)

  • Age: Older content is better ranked
  • Backlinks: If a backlink is a vote, each vote weighted heavier by the authority/respectability of those who voted/mentioned then Nathans has a firm placement. 

Offline, when one asks for a food recommendation , what factors do you consider, how do you look for your final restaurant choice?

You are hungry, so you know you want food, often you can define a variety of food for yourself ( I want chinese, pizza , seafood , a quick sandwich) for my convoluted, disorganized ramble consider that basic decision your search query or keyword.

Now, if your not sure of the area you are in or are looking for a new place (searching) then you may do a couple of things to make this decision.

  1. Ask for an opinion
  2. Check the Phone Book (Directory)
  3. Recall or look for a flyer/menu

So you ask, "Where should I get a Hot Dog" - two friends respond, one says

Im a vegetarian, I dont know... but Nathans is in the mall (Even the veg knows Nathans)

You probably are not going to rank this opinion very high, what does the Vegetarian know about Hot Dogs!

The other says:

Nathans is in the mall. I eat there on my lunch breaks when the McDonalds line is to long.

You check the Phone Book - Right there under Hot Dogs - you see Nathans again

You open the paper - inside is a full color circular with a Nathans Coupon.

Nathans it is - You head to the mall (Parking less then 50 yards from Franks Awesome Organic Hot Dogs), inside the front entrance is a Standup Map/ A legend - its says you are here and under N is Nathans and a grid location - You find the store in under ten minutes. You got your Hot Dog - it wasnt great, but you got it. You quickly found what you wanted on the organized menus (accessibility) and received your items quickly (page load)

Along your path to getting your search decision made for you, you discovered many links to the location that helped you arrive there.  The most respectable ones were actually placed by Nathans themselves - the directory listing, the ads, the phone book. While you were there, things went smoothly and quickly. Nothing really worth mentioning occurred, you didnt think to call a friend and tell them how great your potato wedges were.

It was a blah experience, but Nathans is still the King of Hot Dogs in this mythical world. 

How it could have played out:

What if the Hot Dog Stand was properly optimized?

The little stand under the tree in the park with the very best hot dogs in town SHOULD be the number one spot ...if quality could conquer automatically. But in order to get its proper due , the owner has to do some basic activities to get the word out. Any new business, band, event or even idea needs an early promotion phase. Even the little hot dog stand could compete with the Franchise Franks with some extra clever moves.

The Hot Dog stand needs to be listed in various directories but these things take time, getting your new business in the PhoneBook can take as long as a year if you miss the printing date.

So you need to get people talking about you and get your info in front of the right crowd.

So whats an easy way to find out what the right crowd is? Take notice of what your competition is doing if you can mimic those tactics in an affordable manner..then do so.

Can you flyer the parking lot? Can you visit places with hot dog lovers (sports events, fairs) Can you contact the local papers and offer to do a free interview. Can you dress up as Hot Dog for the day and scare children into drinking nutritious organic drinks?

Sure you can! Can you pay some kid to stick some copies of your flyers right in the trays at the mall? Bet ya could! Stick a post-it note right on the mall legend that says Franks Hot dogs are better and add your self to the legend (outside the mall)

Im getting ridiculous, but I think the offline/online separation that may exist in your head could crumble a little . The Search engines are just working the way it would in everyday life. Build buzz with related crowds - dont spend to much effort marketing Hot Dogs to vegetarians, dont be afraid to piggyback with a few well placed links, dont be afraid to build a buzz and get Search engines to visit you by putting up notices that you exist in as many places as possible!

Do you feel like this now?

Revisiting the On Page SEO Factors for Hubpages

  • Title (Use your keywords in your title)

  • URL (Use your keywords in your URL slug - shorter is better , hyphens not underscores)

  • Headline (h1) [Not an option at Hubpages - but use your capsule headers (h2) instead]

  • Natural repetition in body of content - repeat your keywords, but dont "stuff" them unnaturally

  • ALT attribute - is controlled via the caption segment of the image capsule

  • File Name- Hubpages changes the file name upon upload

  • Keyword Location - Use your keyword within the first 100 words of your content also use in your custom summary

  • Internal Links - The amount of links to your content from within the site itself are valuable, using tag pages in order to get internal links will give you a boost on top of the powerful built in interlinking that HP already employs. This is essentially what a HP tag is, an inbound link from within the site that you can control. Also be sur eto interlink yourown content with anchored text link.

  • italics/bold - they have a tiny seo benefit - italics more than bold - and does not need to be used more than once!

  • Content Content Content - once it is seen, its the content that will get the desire to share started. So, the tired maxim - content is king..has some truth to it.

Recent Installments in the 60DC series


The Spirit of information sharing and discussion that made the 60dc so successful is still alive at the HubsAcademy Facebook page, great new resources, free tools and authoritative experts are dug up and shared on a daily basis

HubsAcademy on Facebook

If you buy, Just one book this week

Click: What Millions of People Are Doing Online and Why it Matters
Click: What Millions of People Are Doing Online and Why it Matters

Do Americans really spend that much time surfing porn sites? Which demographic visited Anna Nicole Smith's Web site most frequently? Who reads Perez Hilton? More than mere trivia nuggets, the answers to these questions define online behaviors among a varied mix of Internet users. Tancer, who leads global research at Hitwise, an online market research company, guides the reader through the search patterns among 10 million Internet users, challenging myths and making new discoveries about the psychology of consumers,

I have personally read this and have made money from the knowledge within



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    • profile image


      15 months ago

      Thank you

    • profile image


      4 years ago

      Thank you for this hub, it's very helpful!

    • pakpub profile image


      6 years ago from Ohio

      Ah the 60dc..the good old days!

    • stricktlydating profile image


      6 years ago from Australia

      Wow! Some really great tips in this Hub!

    • poshcoffeeco profile image

      Steve Mitchell 

      6 years ago from Cambridgeshire

      Loved your hot dog analogy......really simple.

      Vote up and shared.

    • Rickrideshorses profile image


      7 years ago from England

      I like the little red ball image things used as page breaks. They're cool. Given me ideas for my own hubs!

    • GoodLady profile image

      Penelope Hart 

      7 years ago from Rome, Italy

      Y y yes. Bookmarked for constant study.

      Voted up and interesting.

      Good on you for really well written interesting AND fun stuff Hub.

      Thanks lots.

    • emievil profile image


      7 years ago from Philippines

      You know, if I've read this hub when you published it more than a year ago, I would have said, "What the heck is sunforged saying (or writing)?" really, a lot of this was just going above my head. But now, I guess I have a basic understanding of what you are saying (and I can definitely relate to your real - life example). But I still don't get the internal links stuff, especially the anchor links. Also, about headlines in a blog, is it like putting in a caption in your blog or something like that?

    • LucidDreams profile image


      7 years ago from St Petersburg, Florida

      Loads of good and useful information. I still visit the rrs feed hub to submit feeds.

    • Danareva profile image

      Dana De Greff 

      7 years ago from Miami

      Thanks for breaking down some of the finer points of SEO! This is very helpful!

    • sunforged profile imageAUTHOR


      7 years ago from

      Im glad to hear that, barbergirl, good luck!

    • barbergirl28 profile image

      Stacy Harris 

      7 years ago from Hemet, Ca

      This is a great hub... You actually made SEO interesting. I am going to take this advice and start making some noise. Thanks for the information!

    • jeneriodan profile image


      7 years ago

      your analogy made me hungry !! hehe

      awesome article man

    • profile image

      John Paul Hogbin 

      8 years ago

      I really enjoy reading your post, it's really informative and a clear examples on describing SEO.

    • Alhamora profile image


      8 years ago from North

      I was a bit lost in a the hotdogs but later got the point. thanks for sharing.

    • Product Zone profile image

      Product Zone 

      8 years ago

      You say in the post that "using tag pages in order to get internal links will give you a boost on top of the powerful built in interlinking that HP already employs. This is essentially what a HP tag is, an inbound link from within the site that you can control."

      What is a tag page and where do I find it and utilize it? Also, you say that you can control your HP tags. Does that just mean when you are setting up your hub you put the tags in? Is that what you mean by control or is there something more you can do to "control" you HP tags?


    • profile image


      8 years ago

      Thanks for providing some excellent guide for on page optimization.

    • profile image


      8 years ago

      this is an excellent hub . Voted up and useful .

    • CYBERSUPE profile image


      8 years ago from MALVERN, PENNSYLVANIA, U.S.A.

      Right On ! Many Thanks and God Bless!

    • wissamidrissi profile image


      8 years ago from Everywhere

      Pretty neat thanks you dude.

    • freetowrite profile image


      8 years ago from Everywhere!

      Thanks for all the good info on SEO, I am going to use some of these tips right now!

    • sunforged profile imageAUTHOR


      8 years ago from

      @cags, thanks for swinging by! I hope it helps.

      it is simplistic in design but the essentials that are outlines - are essential! Easily implemented but of great importance.

    • Cagsil profile image


      8 years ago from USA or America

      Hey Sunforged, I could have swore I had already read and commented on this page, however, apparently not. Thank you for taking the time to prepare a more simplistic On Page SEO explanation. I've noticed I've done a lot of what you mentioned about On Page SEO within many of my new hubs for the 60 Day Challenge. But, will review and tweak where needed. Much appreciated. :)

    • samsons1 profile image


      8 years ago from Tennessee

      up & useful! very useful info, thanks

    • Morgan F profile image

      Morgan F 

      8 years ago from USA

      Loved the analogy, now that I'm craving a Seriously though you've got awesome hubs SEO and otherwise (I'll have to resist the urge to now down pretty soon)

    • profile image

      Martini Shaker 

      8 years ago

      A great and useful explanation. Thank you!

    • viking305 profile image

      L M Reid 

      8 years ago from Ireland

      This article has explained a few things I had been unaware of for on page CEO so thank you. I intend to go back and apply your advice to my hubs.

    • Pamela99 profile image

      Pamela Oglesby 

      9 years ago from Sunny Florida

      This was a very good article for me and I learned a lot. You made SEO much more understandable. Thanks.

    • LillyGrillzit profile image

      Lori J Latimer 

      9 years ago from Central Oregon

      This Hub was recommended to me by Hub Diva (katiem2). I like your tools, given that a Hubber can 'work it'. Mustard, sourkraut and grilled onions please... :0)

    • badass7 profile image


      9 years ago

      this was very helpful thank you!!!

    • FindYourSearch profile image


      9 years ago from Las Vegas, NV

      What a fantastic analogy! You've done a great job of explaining SEO in real world terms. I truly feel bad for the Awesome Hot Dogs stand owner, too, hehe.

    • sunforged profile imageAUTHOR


      9 years ago from


      Thanks for swinging by - The story may be a little convoluted but the on factor list and the importance of each is gleaned primarily from SEOmoz and I stand by its relevance

    • Rebecca E. profile image

      Rebecca E. 

      9 years ago from Canada

      Once again I come away with more information to digest and work on... it is a never ending cycle-- at least for me!

    • climberjames profile image


      9 years ago from Steel City

      Great advice, just bookmarked this one for future ref.

      Climberjames :D

    • Dobson profile image


      9 years ago from Virginia

      I like this and will do what I can to utilize your information.

    • Deborah Demander profile image

      Deborah Demander 

      9 years ago from First Wyoming, then THE WORLD

      Thanks for the helpful hub. This is bookmarked, and I eagerly anticipate reading more.


    • Hub Love profile image

      Hub Love 

      9 years ago from United States

      I believe everything on your quick list is right except for number 9. I'm not sure how Hubpages works, but I know Google doesn't care the difference between standard text, bolded text, nor italicized text. However, headings may or may not make a difference. Ordered (numbered or otherwise) lists are also great.

      Too much keyword density is a bad thing though. Don't over-use keywords. Use them as much as you would in conversation with a friend or family member.

    • beckham_250 profile image


      9 years ago from egypt

      good work

    • raisingme profile image


      9 years ago from Fraser Valley, British Columbia

      Thank you, thank you, thank you - "I was blind but now I see!" oh and did I say Thank you? I enjoyed reading this, I made notes, I understood it!!!!! If I do get confused I will come back here, if I meet any confused people trailing about the hub I will recommend this! Oh and by the way, THANK YOU!

    • lakeerieartists profile image

      Paula Atwell 

      9 years ago from Cleveland, OH

      Sunforged, this is an excellent resource, I will be sharing it often. :)

    • rebekahELLE profile image


      9 years ago from Tampa Bay

      another very helpful hub, and the humor makes it even better.

      video is perfect! :] I'm sharing it!

    • solar.power profile image


      9 years ago from Brisbane

      Awesome Hub. Your analogy with the hotdog works for me

    • profile image


      9 years ago

      Always learn something from yer hubs and this one was a really good hub again, has to be an awesome from me, plus it was written so even a beginner could follow it, always a nice touch !

    • lender3212000 profile image


      9 years ago from Beverly Hills, CA

      Nice to see that not everyone has forgotten about the importance of on-page SEO. Great hub!

    • shazwellyn profile image


      9 years ago from Great Britain

      Well... this one is definately for me! lol *Lord have mercy on my soul!* Oh and anyone want to purchase 'click' on the above link, it is really worth while! Ive just finished the audio book version and it was data amazing! Loved to listen to this whilst taking the kids to school!

      Thanks SF - this was aspie friendly! I can see why backlinks are important sign posters now :)

    • pakpub profile image


      9 years ago from Ohio

      Thanks for sharing this very useful info on SEO.

    • Don Simkovich profile image

      Don Simkovich 

      9 years ago from Pasadena, CA

      I'm going to bookmark this so I do have time to read it . . . and absorb it . . . I want to pay close attention to the ALT tags. SEO and ranking is what makes the Internet FUN!!! I do think I've learned the basics. But it's easy to get away from them. I'm doing a 60 Day challenge btw.

    • barryrutherford profile image

      Barry Rutherford 

      9 years ago from Queensland Australia

      Indeed a great explanation as others have said. A few things about these SEO are now startingt to gelltogether in my head.

    • sunforged profile imageAUTHOR


      9 years ago from

      Thanks MyWebs ( for pointing out the ability to control ALT tags. Content edited to reflect insights provided.

    • FGual profile image


      9 years ago from USA

      Great hub here. I was glued to the hot dog story. Just beginning to get into the SEO keyword routine. Usually I just start writing on a topic and forget all about it, which may explain why many Hubs are duds.

    • sunforged profile imageAUTHOR


      9 years ago from

      I appreciate your feedback, Eric. As you are a respected source of honest information, I will gladly not consider that self promotional. Its just a good source of related info and will remain posted! Cheers!

    • Eric Graudins profile image

      Eric Graudins 

      9 years ago from Australia

      Great article sunforged.

      SO many people think that they just have to stick up a website, and the world will beat their doors down.

      It has been proven time and time again that selection of effective keywords is the MOST important part of getting found on the net.

      Choose the wrong ones, and nobody will ever find you.

      Your hot dog stand may as well be down the bottom of a virtual mineshaft in Ulan Bator, where you'll have 3 passers by every decade.

      At the risk of being labelled self promotional, here's something I wrote on the topic which explains some basics about keywords, and why being at the top of google ain't necessarily going to make you a gazillionaire.

      (No smeggin' signup needed:


      Eric G.

    • prettydarkhorse profile image


      9 years ago from US

      very useful! simple analogy and you made is simple, I learn more! Thank you!

    • sunforged profile imageAUTHOR


      9 years ago from


      There really isnt anything to explain - just consider the "HP Tag" pages as inbound links - more is good, but relevance is important also and some tag pages are more powerful than others. 98% of the nonsense said about "tags" here at HP is completely unfounded. You may want to also look into the last installment in this series that shows how the tag pages can also be used as rss feeds.

    • sunforged profile imageAUTHOR


      9 years ago from

      Hi All, thanks for swinging by. Im happy to here the analogy made some sense. Hopefully, all your Hot dog stands can beat out the big guys for top rankings!

    • DustinsMom profile image


      9 years ago from USA

      Excellent information!

    • Hello, hello, profile image

      Hello, hello, 

      9 years ago from London, UK

      Thank you for your great information. Could explain a bit more the HP tag and how to do it?

    • Peter Dickinson profile image

      Peter Dickinson 

      9 years ago from South East Asia

      I thought this was a great explanation. It made what can be a tedious subject sound interesting. Thank you. I enjoyed it.

    • SiddSingh profile image


      9 years ago

      Marvelous analogy, is all I can say.

    • Edweirdo profile image


      9 years ago from United States

      It's been at least 20 years since I first read that book and 15 since I read it last. But it's had the same impact for me...

      I think this hub along with the seomoz link (maybe include that?) will go a long way toward bringing this into the light for those who have struggled with it!

    • sunforged profile imageAUTHOR


      9 years ago from

      Anytime I hear mentions of "Quality" ..Its the only thing that jumps into my mind - must have had quite an impact as its been near 10 years since I read it last.

      Im sure I can write this offline/online thing a little more cohesively but I will just try again another day. I swear this story works better in my head. Ill drag it out of there eventually.

      The dog is a PD image from my files.Her name is sadie!

    • Edweirdo profile image


      9 years ago from United States

      Well done, SF! I love how you related SEO to real world scenarios that are simple to understand!

      And I love the dog sitting on the grill :D

      Is that one of your pups?

      And "Zen and the Art of M. M." is quite possibly my favorite book - changed my life!

    • suziecat7 profile image


      9 years ago from Asheville, NC

      Hurry back.

    • sunforged profile imageAUTHOR


      9 years ago from

      ok - will finish

    • englightenedsoul profile image


      9 years ago

      SF, It is 7:30 am here, just got up from sleep and now you'll have me seated to my chair till you bring this to a coherent end...We are waiting!!!

    • wavegirl22 profile image


      9 years ago from New York, NY

      yes yes . .SF . .please bring it to a coherent close, you have me sitting here like a puppy waiting for the bone ;)

    • wyanjen profile image

      Jen King 

      9 years ago from Wyandotte Michigan

      Yeah, don't leave us hanging. I'm really rooting for Frank's Organic Hot Dogs. He has a neat hat.

      We want to see how Frank topples Nathans with a brilliant and masterfully executed SEO maneuver. Those of us who are doing business outside of the mall are hanging on the edges of our seats.


    • anglnwu profile image


      9 years ago

      This is pretty funny( rated for u) and I love your analogy. It makes perfect sense, even if Nathan's hot dogs sink. It is not enough just writing quality hubs (i found out to my own detriment), marketing the content is important too. It's just that sometimes, I get carried away by what I'm writing, I forget to do the SEO bit--sprinkling those magical words/phrases around for the magical effect.

      Now, is that Nathans' hot dog you're eating?


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