Get traffic with ON PAGE seo - Tweak Your Hubs - 60DC
Essential Factors of On Page SEO
Getting traffic through on page SEO is a mysterious and complex technique that will take many, many hours to explain. So get your feet up, cancel all appointments, walk the dogs and pay careful attention.
Ok, I kid.
The truth is basic on page seo optimization is a very simple task. Because its so simple there is no excuse to not incorporate most aspects into your regular publishing method.
Whether your an honest writer looking for exposure or an evil marketer hawking the latest clickbank lead to gold alchemical miracle - you can still benefit from some basic on page SEO methods to the composition of your articles and sites.
Even if you do not fully control the layout of your page and how your content i styled and coded many of the basic and more important factors will still be under your control.
On Page SEO Factors
On Page SEO Quick List - Use Keywords in -
- Headline (h1)
- Natural repetition in body of content
- ALT attribute
- File Name
- Keyword Location
- Internal Links
- Content Content Content
The list could be far longer but Ive kept it limited to those with the most theoretical effect and also those that are targetable by HubPages publishers - which is my target audience.
Off Page Vs On Page Search Engine Optimization
This is not an either/or question - You do both on and off page optimization in order to maximize your placement and possible traffic.
But my Quality Content will rank naturally!
LOL , sure, and you hear nothing but the best songs on the radio, the best books ever written are available at Amazon.com and Shakespeare has nothing on Hollywood.
Quality is a subjective term, its not something an algorithm will ever understand. Or really even something Humans can agree on.
Now, if you write something of quality and people see it and choose to share it with others, then your on the way to something good. But people have to see it first.
How does on page and off page optimization help my work to be seen?
By making SE's find and display your content to interested people - so its your Job to figure out, who are the interested people and optimize through appropriate keywords (terms used in the search) - help them, help you!
What does a Hot Dog Cart have to do with on page seo?
In a probably foolish attempt to make this outline make more sense, Im going to invent a fictional situation that exists in the offline world. Aspects of both on page and off page optimization will be touched on here
Franks Awesome Organic Hot Dogs Stand Vs. Nathans Hot Dogs:
You are a Hot Dog Stand Owner, everything you do just stinks with quality and originality, you wear a silly hat, you offer only organic grass fed beef hot dogs on organic multi grain buns. Your beverages are all 100% juice or organic and healthy in some way. Because your overhead is low most of your prices are equal or lower to your main competition - which is less than a 100 yards away in a shopping plaza.
You are quality and original content - but nobody knows about you.
They are Nathans Hot Dog chain - everything they do is notably grey. The selection of food is the same as yours but is of an inferior quality. Originality is thrown away for the power of franchise and recognizability. Service is performed by bored employees also wearing silly hats. But their hats match.
How do we outseat Nathans for a piece of the Hot Dog Pie?
fNathans will win every time, if the world was a search engine they have a pretty secure foothold in their placement. (Search Engine Result Placement)
- Age: Older content is better ranked
- Backlinks: If a backlink is a vote, each vote weighted heavier by the authority/respectability of those who voted/mentioned then Nathans has a firm placement.
Offline, when one asks for a food recommendation , what factors do you consider, how do you look for your final restaurant choice?
You are hungry, so you know you want food, often you can define a variety of food for yourself ( I want chinese, pizza , seafood , a quick sandwich) for my convoluted, disorganized ramble consider that basic decision your search query or keyword.
Now, if your not sure of the area you are in or are looking for a new place (searching) then you may do a couple of things to make this decision.
- Ask for an opinion
- Check the Phone Book (Directory)
- Recall or look for a flyer/menu
So you ask, "Where should I get a Hot Dog" - two friends respond, one says
Im a vegetarian, I dont know... but Nathans is in the mall (Even the veg knows Nathans)
You probably are not going to rank this opinion very high, what does the Vegetarian know about Hot Dogs!
The other says:
Nathans is in the mall. I eat there on my lunch breaks when the McDonalds line is to long.
You check the Phone Book - Right there under Hot Dogs - you see Nathans again
You open the paper - inside is a full color circular with a Nathans Coupon.
Nathans it is - You head to the mall (Parking less then 50 yards from Franks Awesome Organic Hot Dogs), inside the front entrance is a Standup Map/ A legend - its says you are here and under N is Nathans and a grid location - You find the store in under ten minutes. You got your Hot Dog - it wasnt great, but you got it. You quickly found what you wanted on the organized menus (accessibility) and received your items quickly (page load)
Along your path to getting your search decision made for you, you discovered many links to the location that helped you arrive there. The most respectable ones were actually placed by Nathans themselves - the directory listing, the ads, the phone book. While you were there, things went smoothly and quickly. Nothing really worth mentioning occurred, you didnt think to call a friend and tell them how great your potato wedges were.
It was a blah experience, but Nathans is still the King of Hot Dogs in this mythical world.
How it could have played out:
What if the Hot Dog Stand was properly optimized?
The little stand under the tree in the park with the very best hot dogs in town SHOULD be the number one spot ...if quality could conquer automatically. But in order to get its proper due , the owner has to do some basic activities to get the word out. Any new business, band, event or even idea needs an early promotion phase. Even the little hot dog stand could compete with the Franchise Franks with some extra clever moves.
The Hot Dog stand needs to be listed in various directories but these things take time, getting your new business in the PhoneBook can take as long as a year if you miss the printing date.
So you need to get people talking about you and get your info in front of the right crowd.
So whats an easy way to find out what the right crowd is? Take notice of what your competition is doing if you can mimic those tactics in an affordable manner..then do so.
Can you flyer the parking lot? Can you visit places with hot dog lovers (sports events, fairs) Can you contact the local papers and offer to do a free interview. Can you dress up as Hot Dog for the day and scare children into drinking nutritious organic drinks?
Sure you can! Can you pay some kid to stick some copies of your flyers right in the trays at the mall? Bet ya could! Stick a post-it note right on the mall legend that says Franks Hot dogs are better and add your self to the legend (outside the mall)
Im getting ridiculous, but I think the offline/online separation that may exist in your head could crumble a little . The Search engines are just working the way it would in everyday life. Build buzz with related crowds - dont spend to much effort marketing Hot Dogs to vegetarians, dont be afraid to piggyback with a few well placed links, dont be afraid to build a buzz and get Search engines to visit you by putting up notices that you exist in as many places as possible!
Do you feel like this now?
Revisiting the On Page SEO Factors for Hubpages
Title (Use your keywords in your title)
URL (Use your keywords in your URL slug - shorter is better , hyphens not underscores)
Headline (h1) [Not an option at Hubpages - but use your capsule headers (h2) instead]
Natural repetition in body of content - repeat your keywords, but dont "stuff" them unnaturally
ALT attribute - is controlled via the caption segment of the image capsule
File Name- Hubpages changes the file name upon upload
Keyword Location - Use your keyword within the first 100 words of your content also use in your custom summary
Internal Links - The amount of links to your content from within the site itself are valuable, using tag pages in order to get internal links will give you a boost on top of the powerful built in interlinking that HP already employs. This is essentially what a HP tag is, an inbound link from within the site that you can control. Also be sur eto interlink yourown content with anchored text link.
italics/bold - they have a tiny seo benefit - italics more than bold - and does not need to be used more than once!
Content Content Content - once it is seen, its the content that will get the desire to share started. So, the tired maxim - content is king..has some truth to it.
Recent Installments in the 60DC series
- How to figure out your niche to write in - 60dc
- How to find top paying keywords that can actually get traffic - 60dc
- Principles of Success: The 60 Day Challenge Curriculum - 60dc
- Tweaking Your Hubs for Increased Traffic, Visibility and Earnings - 60dc
60 Day Challenge Inspired Tools
The Online Writers Toolbar 2012 - All the tools and resources used and alluded to in the 60dc, put together into one worklflow tool.
The Spirit of information sharing and discussion that made the 60dc so successful is still alive at the HubsAcademy Facebook page, great new resources, free tools and authoritative experts are dug up and shared on a daily basis
If you buy, Just one book this week
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I have personally read this and have made money from the knowledge within