ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Google Spokesman Matt Cutts

Updated on June 29, 2012

Who Is Matt Cutts?

Spend enough time around the search engine optimization (SEO) crowd, the search engine marketing (SEM) crowd, or just the search engine news and debate crowd, and you will eventually come across the name, Matt Cutts.

Just who is Matt Cutts and why does it matter so much what he says about Google and its vaunted search algorithm?

Google Search Rankings Secrecy

Google is famously secretive about its search engine ranking algorithm. While many analysts continue to pick apart a 10-year old thesis published by Google founders, Sergey Brin and Larry Page, the reality is that no one outside of Google really knows exactly how the all important search engine results ranking algorithm works exactly.

When you consider that Google has no less than three multi-person, full-time, teams working from various angles to improve, update, extend, and otherwise change the ranking formula, it becomes obvious that whatever Google did start with in 1998, whatever it has today is much different.

Google's official policy of "mums the word" when it comes to how the search rankings works serves several useful function, not the least of which are fending off copycats (Microsoft), preventing "gaming" the algorithm, and avoiding lawsuits, complaints, and arguments about the results themselves. During the Bush Administration, a Google Bomb successfully deposited the President's bio page as the number one search result for the phrase "miserable failure." Google's absolute secrecy allowed it to avoid discussing how such a thing could happen (it's a secret), whether or not they condoned it (you can't check), and even whether or not there was anything that could be done to change it.

Matt Cutts Google Spokesman Unofficially

All of this secrecy has its share of drawbacks. The most difficult is the inability to communicate with the outside world about what goes on inside of Google, or what changes have been made.

If the company were to start making official pronouncements on certain things, then it would open itself up to claims that is was trying to manipulate the Internet and websites by selectively releasing data beneficial to the company, or detrimental to its competitors.

The solution for Google is Matt Cutts.

Matt Cutts is senior-level employee at Google, but importantly, not a member of either the Board of Directors or the executive management team. This helps avoid any potential issues regarding SEC regulations as well as providing a distance from the "official" policies of Google But, that is not all.

Cutts also does not issue statements as a Google employee. Rather, he has a personal blog in which he occasionally posts (personally, not officially) about what Google is doing, or has done, or wants to do. Some of these posts serve as warnings, some as clarifications, and some, likely, as propaganda.

The right person might be able to cut through all of this personally, unofficially, separation, but Cutts is careful to not only blog about Google's comings and goings, but also about truly personal details such as what he is reading, his cat, and so on.

Put it altogether and you have a tough armor around Google's ability to distance itself from any and all statements made by Cutts if necessary.

Why Listen to Matt Cutts?

With all of the layers of deniability built into the pseudo-spokesman role, it might seem that there could be a problem with Cutts's credibility. That would be the case, except that Cutts has a very specific role inside of Google.

Matt Cutts is head of the Webspam Team at Google. This group is responsible for making sure that "junk" websites don't end up at the top of the search rankings for long. Just think back to the days before Google when webpages were ranked based upon how many times they used a word and the webmasters who shamelessly flooded their pages with repeated words in order to rank higher. Cutts's team would have been responsible for coming up with an algorithm that discounted a word that was repeated more than three times in a row, for example.

As head of the webspam unit, Cutts is an "insider" in the overall ranking algorithm. More importantly, he is the guy who heads up the team that tells you what you can't do, or more specifically, what is penalized by Google as cheating. As such, you ignore him at your own risk.

You can find the Matt Cutts blog with, you guessed it, a simple Google search for Matt Cutts. If you are serious about SEO, SERPs, or just building worthwhile websites, it is a worthwhile read.


    0 of 8192 characters used
    Post Comment

    • Hub Llama profile imageAUTHOR

      Hub Llama 

      7 years ago from Denver, CO

      woisbid, I'm glad you like my picture. But, you are correct. It is not me, it's a stock photo. Check out to find out why :)

    • whoisbid profile image


      7 years ago

      Hey Hub Llama.. I enjoyed your Blog Post and love your green tank top, necklace and flowing hair. If that is really you, then I am real surprised. I personally think Matt Cutts is a good actor. He should of become a male model. I think that this role would enable him to have the great content he always talks about ;)

    • Hub Llama profile imageAUTHOR

      Hub Llama 

      8 years ago from Denver, CO


      Glad to see another Coloradoan. Hope to see more of you!


    • Joel McDonald profile image

      Joel McDonald 

      8 years ago from Denver, Colorado

      Hi from just South of you in Castle Rock!

      For someone with such a high level of responsibility, Matt Cutts is surprisingly available to the general public! I've even been surprised in the past when he replied to a couple tweets I sent him!

      He's a really genuine guy!

      If you don't believe me about his openness to interacting with the general public, just go to


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)