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How to Find a Niche to Start an Online Business

Updated on April 24, 2012

Niche is a word that seems to be thrown around a lot when it comes to online content. However, niche is a critical term used to help you create a successful online presence and business. Choosing the best one for you and your business will mean the difference of your success of failure. There are literally thousands of different niches online that promise you thousands of dollars for pushing a button. These are usually just trying to get you to suck away your money into something they know will never work. So, instead of falling for those outdated lines here’s how to find the perfect niche for you and be successful starting your online business.

The 7 steps to find a correct niche to start an online business.

1. Follow what you know.

The biggest mistake that people make is to turn to a niche that they know nothing about. So, write about what you know. If, you know about a subject you are more likely going to be a voice of authority on the subject because it will reflect in the way that you are able to talk about it.

2. Do keyword research

Once you have chosen a topic the next key to your success is choosing the right keywords. There are many available tools that you can use that are free online. For example, goggles keyword tool is available to anyone to research with. The goal is to find a keyword that is very specific to your business as a main keyword.

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3. Narrow your niche

Once you have found a small keyword that receives less than 50,000 monthly searches it still is a little too general. It’s hard to build a profitable business on a word that has too much competition, so you need to narrow the focus even more. Your business or information will use not appeal to everyone. So stop trying to appeal to everyone, if you don’t your business will appeal to no one. So, narrow your niche to some of the sub niches form the top niche. So, for example, if your niche is on “dog training” narrow your niche to “German shepherd training” There is a lot less competition for that niche then dog training

4. Research your audience

There are many niches out there, but before you go to all the hard work in creating one you need to figure out your audience. This has never been easier than it is right now. There are so many different social media sits, blogs, forums, and other venues where you can find out about this particular niche. Being able to connect with your potential audience is a great way to find out additional information about your niche.

5. Test the waters with Google AdWords

There is always a need to test your market. To check and see if it is going to be profitable in any way then take a look at some of the ad words campaigns. Create two – six different campaigns around the keywords that you are choosing. Then when you choose those keywords, you can then place each ad up one at a time. Once you have completed a week on each add check the click thru rates and compare them. This will help you up front to whether or not you will know if your niche is going to be profitable.

6. Don't procrastinate

The biggest reason people fail is because they over analyze. When people start to over analyze the niches they are deciding upon they will start to procrastinate. When they procrastinate they lose interest and put it off to either never again pick it up or pick it up at a later time. If, you do not start now, then you will be in the same position instead of further along in the months ahead.

7. Make a plan

Once you have decided on the niche market that you have chosen it is time to formulate an objective to it. Plan on what you are going to do each day, week, or month to help you build the niche. This includes content, marketing, and promotions so your site can start receiving business.

Having a good idea on where to go with these 7 steps will truly get you going in the right direction. Do not get distracted and keep working on it and it will pay off in the long run. Most of all have fun with the niche you are marketing too.


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  • Your Info Gal profile image

    Your Info Gal 5 years ago

    Thanks for the article and video, it has very helpful.