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Title Length And Search Engine Rankings - Search Engine Specialist Tip

Updated on April 15, 2011

Title Length And Search Engine Rankings - Search Engine Specialist Tip

The best title length and search engine rankings tips for keeping your entire title in the SERPs is to create a title with less than 70 characters including spaces.

Choosing a title whether it be short or long can be looked at further to determine what really is a short title or a long title.

Can a title be considered long if it is under 70 characters or does the title have to exceed this amount? Could any title under 70 characters be considered to be a short title?

Also how does this effect the search engine rankings of the title chosen? Will the title length effect the search engine placement and how to make the most of a relevant title keywords but still show in the SERPs title tag.


SERPs is an abbreviation for search engine results pages. The higher your webpage, blog, hubpages rank in the SERPs the more traffic they will receive.

Getting ranked higher in the SERPs can be achieved by using optimized keywords in the title and throughout the body of the pages.

Generally the first place to start with keyword optimizing is in choosing the correct title for the content written.

Long Title Or Short Title

So what really is a long title compared to a short title?  There has been much debate on what is to be considered a short title or a title which is to long. 

The one thing to consider is that the search engine company uses the keywords that are typed in the search box to find the most relevant search terms to the words being typed.

Long Title

Is a long title really long or is it just right for the search engine specialist who wants to provide the optimal title for the hubpages, blog or website title tag.

Selecting keywords to add to a title can best be described by choosing the most relevant keywords to add in the first part of the title and taper off with secondary keywords near the end of the title.

Short Title

Really what is a short title? Considering all the factors of search engine placement of title tags a short title is anything under 70 characters.

Choosing a 3 word title is even a shorter title tag but the competition for only those 3 words maybe slightly higher.

To increase the chances for far more traffic adding relevant keywords to a title can increase the amount of searches that the title will show up in a search query.


Once a search term is entered into the SEO search engine tools they will provide the user with results by rank. These results will be shown by search engine rankings starting with the highest rank on that page first.

Title Tag

Included will be the title of the search query and will show the entire title up to 70 characters including spaces. Anything after 70 characters will not be visible in the search engine results page. Although the results do consider any characters longer.


The description in the results page will give brief information about the title and webpage to be viewed.

Generally 156 of characters including spaces will be shown in Google SERPs.

Using relevant keywords to the title and the pages in the description will help increase provide viewers with the relevant search term related to the title and the content.

We say help because the rest of the page and keywords in the body of the article must also be relevant in order to increase ranking to achieve the best optimization possible for that page.


The url will also be shown in the results. The url is the web address where the page or site is located on the web.

The url should be relevant to the content of the page to be viewed. Choosing the best SEO services can be helpful in choosing the url for a website.

There are url suggestion tools also that help in selecting a url that is most relevant to the content to be provided. 


In conclusion if a title needs to be used for maximizing the amount of primary keywords in that title then the use of more characters would be optimal.

Competition for keywords in a title can be reduced by adding any word or words relevant to the page being provided along with a good description snippet to describe what the page contents contain.

Using a good url also relevant to the title and description increases the chances to having the best search engine rankings possible.


Submit a Comment

  • WoodsmensPost profile image

    WoodsmensPost 6 years ago from Arizona

    Thanks for reading and for commenting about the use of special characters.

  • agraj profile image

    agraj 6 years ago from London, UK

    Thanks for info but use of spacial characters in title is good or not ?

  • WoodsmensPost profile image

    WoodsmensPost 7 years ago from Arizona

    Daniel Roo Thanks for finding this hub useful for anyone trying to understand titles and search engines better. Titles and descriptions can be tricky at first but once the basics are understood this can really help increase the amount of traffic a search term can provide.

  • WoodsmensPost profile image

    WoodsmensPost 7 years ago from Arizona

    Thanks FindYourSearch you make some very good points to consider and thank you for the positive feedback. The meta description may not help with the ranking but a first good impression of what the title is about is important. The description should contain some of the keywords but not required. This can also help with click through because these words are great eye candy for the reader to help them find what they are searching for.

  • Daniel Roo profile image

    Daniel Roo 7 years ago from Southern England (United Kingdom)

    A helpful hub that will assist newbies and those wishing to understand search engines better. The Meta Description is definitely the place to try and entice searchers to your site, no need to keyword stuff here just think of a short but relevant snippet of text. A well written Meta Description can dramatically increase click through rates. Titles are super important as well and more attention should be paid to keywords here.

  • FindYourSearch profile image

    FindYourSearch 7 years ago from Las Vegas, NV

    While it's certainly true that including keywords near the beginning of your title can help rank for it, it's also very important to make sure the title is appealing to readers as well. After all, it doesn't do any good to rank first if no one wants to click on your title! It's all quite a balancing act to appeal to both users and search engines. Either way, though, you obviously want to stay within that 70 character cut-off you talk about.

    One thing of note, including keywords in the meta description doesn't actually help with ranking - the "big three" search engines stopped looking at that a long time ago as a ranking factor. It does often show up as the description on the SERPs with keywords highlighted, though, so it certainly shouldn't be ignored.