Hi, Honestly I'm not joking about this SEO book. They do talk about italics, bold and lists to draw attention. The book is quite interesting but I still do my own thing when it comes to writing. The only reason I bought it was so that I could understand what everyone was talking about when they mentioned SEO. But I much prefer to write my Hubs my own way. I find this more enjoyable. Do you try and use any SEO stuff in any of your writing?