Has writing for search engines killed, creativity, communication, common sense?

Jump to Last Post 1-8 of 8 discussions (10 posts)
  1. Mighty Mom profile image80
    Mighty Momposted 10 years ago

    Has writing for search engines killed, creativity, communication, common sense?

    Same company. Same products/services.  But opening new office (franchise) in new location. Being asked to make website for new branch 100% unique from "parent" branch site. Being told "we're not writing for people, we're writing for search engines." Seems like an exercise in brand dilution to me. Anyone else finding it frustrating to take good copy and randomly change words just to satisfy search engines? Brand dilution, perhaps?

  2. backporchstories profile image76
    backporchstoriesposted 10 years ago

    Well..(tee hee)  the SEO are the ones supplying the money...so we try to give them what the want so to get exposed in this technological world.  But there are still avenues for expression, we just have to be creative in locating those little veins of gold!

  3. Lipnancy profile image84
    Lipnancyposted 10 years ago

    I honestly spend more time on keyword research than I do in actually writing my articles. But I look at it more as a creative writing exercise from school. But many hubbers do not pay attention to tags and they seem to be getting just as much traffic.

  4. Greekgeek profile image82
    Greekgeekposted 10 years ago

    Bad SEO is like bad student poetry: they're looking for words to fit the rhyme (or algorithm) instead of looking for the words that MEAN something to people.

    There's nothing wrong with using search traffic records to figure out what words people tend to type when they're searching for the topic you're writing about, and then USING the same terms that your particular audience uses. That's finding a common language.

    There's nothing wrong with using search traffic records to figure out, "Hey, a lot of my visitors are coming to look for X and Y, so let me make sure my page is ABOUT X and Y and answers their questions. Or, if that's not the right audience for my content, maybe I need to use different language so that search engines send the readers who really ARE interested in what I have to say."

    In both cases, you have something to say; you're just looking for common language with your readers.

    Bad SEO is when you don't have something to say and chase popular searches.
    Bad SEO is when you don't know what you're talking about, so you use SEO to try to trick people into visiting your page when you don't, in fact, have the content they're interested in.

    Good SEO is like having a really great coffee stand, then using clever marketing and a cute, easily-visible sign to help people find it.

    Bad SEO is like selling really AWFUL coffee, then paying people to shill about how good the coffee is and sticking "come try my coffee!" flyers on every car parked in a ten block radius. Sorry, you gotta start with having good coffee (i.e. good content), then it's okay to use fun marketing techniques to help attract coffee drinkers.

  5. Cloverleaf profile image91
    Cloverleafposted 10 years ago

    Since the Penguin algorithm kicked in I have become more aware of the fact that Google is looking for "White Hat SEO", with original and excellent content being the number one focus. 

    I now spend less time writing with keywords in mind. Instead, I just "let it flow" so that I can communicate my message to my readers as naturally as possible.  In doing so, I can become more creative and in tune with my writing. 

    Finally, when reviewing my content before publishing it,  I'll go back over the content and then add in important keywords to serve as "hooks" to appease the search engines.  It's so much easier than trying to write content around keywords.

    So in answer to your question, I would be much more inclined to write completely new content for your second office. Rather than diluting the brand, make the second franchise stand out completely on its own with fresh, unique content.

  6. movielardatadare profile image58
    movielardatadareposted 10 years ago

    I think writing for search engines has killed creativity and communication for a lot of people.  Personally, I could care less about SEO and writing for search engines.  If I write for a search engine, then that means I'm writing for the machine.  I say fiddlesticks to the frickin machine--I'm writing for warm-blooded humans.  I'm trying to wake people up, not some stupid spider web called the Internet and SEO.  If I'm not writing for people, then I'm writing for myself.  I'll never write for search engines because I'm not about money anyway.  I'm comfortable.  Search engines can't comment on my writings like a warm-blooded intelligent human can.  You're right, that is brand dilution.  Next thing you know, just about everyone's writings will be sounding the same.  Well, not mine.  If I only have 10 followers, so be it.  I'll never play the SEO game.

    1. Mighty Mom profile image80
      Mighty Momposted 10 years agoin reply to this

      Thanks all for your thoughtful answers. I tend to agree the readers are the ultimately the audience, not the search engines!
      And if the quality of what you're selling/writing about ain't there, they're not going to come back!

  7. profile image0
    Doctor Bees Worldposted 10 years ago

    Like Movielardatadare, I write from my heart and much like I speak.  "Writing to the machine" is not something I plan on doing, and I don't care if I don't make money from my hubpages - I'm more interested in putting my thoughts out there and having others respond - that is where the value lies for me in Hubpages.  It is validating to find other people who agree with you, and possibly open your eyes to new directions of thought.  I know I should take more care with the tags to improve my results, but since I just started writing hubs I will worry about that more later.  Thanks for this insightful article - I like people who broaden my horizons with their writing!

    1. movielardatadare profile image58
      movielardatadareposted 10 years agoin reply to this

      Well written and well spoken.  Looks like you have a bright future here at hubpages.

  8. Stella Kaye profile image85
    Stella Kayeposted 5 years ago

    Yes,unfortunately I think it most likely has! Personally I find the whole idea of SEO ridiculous. To me, as a conscientious writer who chooses worlds carefully anyway to suit the context of the article and convey the most apt message to the reader, why should I choose words to please an automaton? It seems like in order to earn more than a pittance on HubPages, I have to compromise and 'sell my soul to the devil,' so to speak. I'm only just beginning to change my articles to make them more SEO friendly and hope to do this without detracting from their original meaning too much and without it taking up the time I should really be spending on writing new material.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)