What is Black hat and White hat in seo? what is the profit of using Black hat?Is

  1. DeepakDwivedi profile image62
    DeepakDwivediposted 7 years ago

    What is Black hat and White hat in seo? what is the profit of using Black hat?Is it ethical practice

  2. Jan Fowler profile image61
    Jan Fowlerposted 7 years ago

    From what I understand black hat refers to the unethical practices in internet business and seo in general. White hat, of course the opposite. This could be incorrect but that is how it was once explained to me.

  3. simeonvisser profile image85
    simeonvisserposted 7 years ago

    @Jan Fowler: Yes, that is correct. White hat SEO is doing this in an ethical way with good content, good page optimization and decent backlinking.

    In black hat SEO everything goes to game the system and to get your page at the top of the rankings. So that means spamming your webpage on the internet, getting links from link farms, hidden texts in the same color as the background color and so on. In other words, all the known tricks to improve your ranking but that don't really serve your readers.

 
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