What are some tricks to sending out successful email newsletters?

  1. dappledesigns profile image90
    dappledesignsposted 6 years ago

    What are some tricks to sending out successful email newsletters?

  2. CZCZCZ profile image85
    CZCZCZposted 6 years ago

    Use a system that has tracking / analytics features so that you can see who opened emails and what they clicked on after opening the message.  This can help you refine your newsletter campaigns in the future.

  3. profile image0
    paxwillposted 6 years ago

    Avoid complicated formatting and the use of large images that increase the page loading time.  Also, it's better to send out a larger newsletter more infrequently than to send out smaller editions more infrequently (think spam filters.)  The exception would be for time-sensitive materials, like leads or expiring deals.

    Above all, respect people's decision to opt out.  I can't tell you how many times I've clicked "unsubscribe" only to see the same newsletter cluttering my inbox every day.

 
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