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In my experience, Apple products tend to be higher quality and more intuitive than comparable electronics built on different platforms. Apple also seems to meet needs other companies don't.
From my experience, apple don't make their own products (most if not all of their components are made by samsung and other companies) and you have to pay a fee to have access to their customer service. I enjoy my ipad, but I also enjoy Sony products more. The problem is, that Sony tend to be more expensive.
I think marketing is the answer. They have a superior image. Nothing more, nothing less. Just an image.
Are they good? Yes. Are they the bombadoodle? No.
Many people prefer Apple products because everybody else does. Also they are so overpriced that they become a status symbol, because only people with money to burn would waste that much of it.
Because there are so many varieties and they are so good for you. You can eat them straight or put them in a pie.
Oops you meant apple computer stuff.
Its just one word for us - reliability!
We have had a Mac Book Pro for 4 years and never had a single issue with it, it has never crashed, never corrupted a file, never randomly deleted documents or lost files. It is the most reliable piece of electronic equipment we have any had. It was worth the cost!
I think that the technology and quality of all apple products are unique. What do you people feel about that?
Just recently I've seen a study where scientists analyzed this "love" towards Apple. The peoples' brain activity was scanned while they saw different brand logos. When prompted the Apple logo the same brain area was active that normally is responsible for the recognition of faces. So Apple has made it to not only appear as an appealing brand worth buying but also as a "face" which is subconsciously recognized.
Besides that they just make really good products which they advertise even better.
In marketing strategy who wins is whose product is good and whose product have trust.
Apples product is good and innovative, many new features are the discovery of the apple,
due to its advertisement, news about apple and good quality, people prefer apple than any other products.
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