A SEO expert to me about a technique. He used some terms like "number of pages indexed, page rank, global monthly search volume, rank for the phrase " etc. Among them I could not understand the "rank for the phrase". I searched it on internet, but failed. Can anybody describe it?
I assume he is referring to your website ranking on the first page of Google for your chosen keyword. If you don't, you'll never get traffic.
From the very beginning, Googleâ€™s distinctive feature was the hyperlink induced popularity ranking. Algorithms using text content to evaluate relevancy of web documents played much lesser role. The reasons to this disparity are purely pragmatical: authors of web documents have total control over their content and are at liberty to modify it to deceive ranking algorithms and get higher positions in search results. Hyperlinks however are much less influenced by webmasters and provide a more reliable measure of authority (link weight) and relevance (link anchor).
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