ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Misconceptions about Search Engines and SEO

Updated on October 23, 2011
Get your SEO facts straight
Get your SEO facts straight

The search engine has been around for some time and today it is almost impossible to imagine the internet without it. Everyone will have to use a search engine at some moment of time – if he or she is online, that is. It is this necessity that has made companies like Google Inc. (Google), Microsoft (Bing) and Yahoo! (Yahoo! Search) in no particular order the most visited sites and search engines today1.

As people learn to use these sites not only for searching but for advertising too it has become important for everyone to know how to use search engine optimization (SEO). There are even sites that deal strictly with teaching, implementing or consulting in SEO that promote their techniques as guaranteed ways of putting a site at the top of a search engine ranking. But as is always with hypes, there are some misconceptions that will come into the picture. A few examples:

The Keywords Overkill2

It is true that search engines rely on keywords to show them what the contents are about. But that doesn’t imply that the more the keywords the higher the ranking will be. The keyword that really matters to search engines is ‘relevance’. Using different analysis methods, search engines can deduce how relevant a web page is with regards to the words that are being searched. Trying to abuse this logic by stuffing articles with keywords only leads to a flagging and dropping from search results.

The Links Overkill3

A website’s popularity is gauged by how many other sites think it is important enough to link to. In other words, the more the links that are on other sites the higher the search engines think of it. But, this only works when the link profile on a “Number of links” by “Life of Web Page” chart looks natural. A sudden surge of 500 links will make the search engines more suspicious than happy. So, anyone thinking of trying to ‘popularize’ a site by buying links to put on the page OR using sites that ‘…will submit your site to hundreds of sites…’ are really asking for trouble.

Search Engine Submission4

Some SEO companies offer web site owners the option of submitting their links to search engines. This sounds so right that it can’t be wrong. But, taking into consideration the fact that leading companies, like Google, have such powerful servers with bots that are constantly crawling the internet (non-stop, night and day) makes one realize that there just is no need for submission of URL’s of new pages. In a few hours search engines will crawl and index a newly published web page. Any business that even says that they search engine submission is one of their features should be avoided – if not reported for defrauding.

Keep Eyes Open

Technology changes rapidly. It is a constantly changing entity, a good web site administrator would do good to keep an ear to the ground.

1 – Google: (This site is owned by Google, hence the exclusion)

2 – I Do Web Marketing:

3 – SEO UK:

4 – SEO MOZ:


    0 of 8192 characters used
    Post Comment
    • Luke Zelleke profile imageAUTHOR

      Luke Zelleke 

      8 years ago


      thank you very much.



    • alocsin profile image

      Aurelio Locsin 

      8 years ago from Orange County, CA

      Common-sense advice on SEO. Voting this up and useful.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)