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Jelly Belly Tours Are Fun for Kids and Adults

Updated on November 16, 2010

Take a Jelly Belly Factory Tour in Fairfield, CA

Want something free and fun to do with kids in the San Francisco or Sacramento area? Then consider taking a tour of the Jelly Belly factory in Fairfield, CA. Located an hour from San Francisco or 45 minutes from the state capital, the Jelly Belly Visitor Center is open daily and offers Jelly Belly tours every 10-15 minutes from 9 am – 4 pm except for major holidays.

If you enjoy Jelly Belly candies, you’ll definitely enjoy this tour that shows you how they make those sweet little treats. It can take up to 21 days to make a Jelly Belly jelly bean, and as you’re escorted around the walkway over the factory, you’ll get to see all the steps involved in the process, as well as learn some history about the company, view portraits of famous people created entirely of jelly beans, and get to sample some jelly beans.

What makes Jelly Belly candies different from most others jelly beans is that they use real fruit flavor in both the center of the candy and the outer shell. (Most jelly beans only have flavor in the outer coating.) The first Jelly Belly jelly beans came in eight flavors - Very Cherry, Root Beer, Cream Soda, Tangerine, Green Apple, Lemon, Grape and Licorice. Today, Very Cherry continues to be their number one seller.

But the favorite flavor of Jelly Belly’s biggest fan – Ronald Reagan – was licorice. The former president started snacking on jelly beans in the 1960s when he was trying to kick a pipe smoking habit. During the tour, you can see portraits of Reagan created entirely of jelly beans and view a copy of the letter he once wrote in which he said, "We can hardly start a meeting or make a decision without passing around the jar of jelly beans."

Reagan’s love of the candy helped propel Jelly Belly to worldwide recognition, and the former president can also lay claim to being the reason another flavor – blueberry – was added to the lineup. The company invented it so they could send red, white and blue candies to the presidential inauguration.

Jelly Belly tours also offer history about jelly bellies in general and how they became popular in the United States, particularly at Easter.

After touring the factory, you can check out the gift shop where you can get free samples of any of the Jelly Belly flavors and buy gifts and candy, or you can visit the café for bean-shaped burgers or pizzas.

For more information on Jelly Belly tours, visit the official Jelly Belly site.

More Jelly Belly Tours Photos

Jelly Belly Tours Video

Have You Been on One of the Jelly Belly Tours?

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      bert klein 6 years ago

      We just released a feature documentary on the life of David Klein-the forgotten founder of Jelly Belly jelly beans...Its an amazing true story that has to be seen to be believed...It is the Social Network with candy...we were just written up in USA Today...we'd love for you to review the film...

      website and trailer is at

      Bert Klein


      Candyman:The David Klein Story

    • Janet21 profile image

      Janet21 7 years ago from New York

      Sounds like fun! Those jelly bean cars look great.:)