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I heard a piece yesterday on our local npr station here in Southern, CA (kpcc) relating to "sponsored content". Apparently the OC Register newspaper has a section, as an example, relating to colleges. The content there is written by 3 local colleges/universities. The newspaper has editorial control, but the articles are written by writers for the schools. Apparently this has been going on in the digital world and is a source of great revenue. What is your experience and/or opinion of "sponsored content"?