What helps drive more traffic to your hub, Solid Content or Topical Subjects?

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   CashFlowsToo.composted 11 years ago

   What helps drive more traffic to your hub, Solid  Content or Topical Subjects?
   
   I'm new to hubPages in terms of full use. I want to know which is more effective, a current hot topic that drive traffic today or evergreen content that has less glitz and glamour.  Even more, how can you balance both and is there a proper mix of glitz (Topical Subjects) to glory (Evergreen Content).   By evergreen content I mean, you have relevance to a subject that is timeless and special to you and the audience.  By topical subjects I mean, you see a current content trend that has a huge wave coming and you get right on top and ride the wave. So, I'd like to know which strategy works best.

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2. 77

   Kathleen Cochranposted 11 years ago

   From what I've read and what I've observed How To's drive the most traffic.  When you search Google Hot Topics it is usually what you'd see on the news or the pop news for the last 24 hours, so there's a shelf-life built in.  How To's seem to be found by a lot of Google searches on a regular basis. 
   That's not the kind of writing I do, so I may not be the best hubber to be giving advice.  I'm doing OK here after a year, but I'm not setting any records.  I'm writing what interests me and that's my priority.

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      Georgie Loweryposted 11 years agoin reply to this

      I agree that how-to's do well. To be able to make good on it, though, you need to pick a subject that hasn't been done to death. There's a million times infinity SEO how-to's.

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      CashFlowsToo.composted 11 years agoin reply to this

      Thanks Kathleen, I agree on the how to seem to work well. What I'd like to know is did you have a great article and struggled on the title.  Or great title and focused on good content.

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3. 71

   yeagerinvestmentsposted 11 years ago

   I would say evergreen. I wrote a few articles almost 3 years ago that still receive traffic from Google. The hot topics come and go and you will probably become exhausted trying to keep up with trends and news.

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      CashFlowsToo.composted 11 years agoin reply to this

      @yeagerinvestments hmm that sounds amazing.  I love the idea of having traffic from articles 3 years old.  What made the topics special?  What made the articles unique?  I have a few of my own that have lasted. I'm trying to find out why there too.

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   2. 71

      yeagerinvestmentsposted 11 years agoin reply to this

      I'm not really sure. The content is ok, but not great. The article(s) are based on low volume keywords but supposedly have high competition. I'm still trying to figure it out myself.

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4. 71

   passthejellyposted 11 years ago

   Both.  I think that you can write great content about a topic that no one cares about and not get any views.  Also, if you write about a topic that is saturated and has high competition you wont get many views at all.  The key is writing about things that are popular but do not have much information on them.  This was really messy I was kinda thinking along the way.  Hope this makes sense XD.

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   1. 60

      CashFlowsToo.composted 11 years agoin reply to this

      @passthejelly Yes it does make sense.. And greatly appreciate the perspective..

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