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Google's earnings are down

  1. TIMETRAVELER2 profile image94
    TIMETRAVELER2posted 4 years ago

    This just in:

    http://finance.yahoo.com/blogs/breakout … 54605.html

    Google just reported that it did not meet it's earnings goals for this quarter.  Any thoughts?  I know this must make all of us VERY sad!!

    1. Rosie2010 profile image83
      Rosie2010posted 4 years ago in reply to this

      I'm devastated.

    2. EGAD Call profile image62
      EGAD Callposted 4 years ago in reply to this

      Sales goals are front office political fantasies. In business, it is not wise to project earnings. Your investments of time and money should be based on the past when planning for the future. Even that is just a baseline and may go up or down. It is good to plan and set goals, but it is really all about being efficient, productive, and adjusting to circumstances.

  2. Novel Treasure profile image85
    Novel Treasureposted 4 years ago

    It's probably not a great thing for anyone who uses the Google Ads piece, but I wouldn't read so much into it yet. As an accountant, there are so many things that can attribute to lower earnings or loss of earnings. It doesn't necessarily mean that their income or revenue (such as that from google ads) is down, but maybe that their expenses are just that much more.

    For example, they could have increased their labor to support google, benefits increased, any lawsuits or litigations or allowance for bad debt could have contributed to higher expenses which would reduce earnings.

  3. prettydarkhorse profile image65
    prettydarkhorseposted 4 years ago

    They are expanding and try to monopolize everything :-)

    1. 60
      Southernmapartposted 4 years ago in reply to this

      Send Google to Sherman Anti-Trust.

  4. Hollie Thomas profile image59
    Hollie Thomasposted 4 years ago

    According to the news in the UK it is because of mobile phones. The cell phone phenomena (in terms of advertising) has affected Google more than adversely, and apparently, this is their 1/3rd? I believe, quarter where profits are down. Also, apparently some investment into Motorola, only I didn't catch exactly what that was about. Now, I realise I need to read the link provided! smile

  5. wabond profile image87
    wabondposted 4 years ago

    Hopefully they will go out of business.

    1. DS Duby profile image89
      DS Dubyposted 4 years ago in reply to this

      That's smart, if they were to go out of business millions of others income will be destroyed not to mention your own ad revenue from Hubpages. Luckily we know they won't go out of business though there may be quite a few half assed writers on hubpages left unpublished.

      1. Hollie Thomas profile image59
        Hollie Thomasposted 4 years ago in reply to this

        Not so, millions of searchers would use bing, duck a go go etc.  We're all indexed there, just not highly searched.

        1. DS Duby profile image89
          DS Dubyposted 4 years ago in reply to this

          Do you get paid from yahoo search engines cause the last time I checked it was a Google Adsense account required to earn

          1. viryabo profile image85
            viryaboposted 4 years ago in reply to this

            I've always wondered about this. How does one earn from Yahoo, Bing, etc.

          2. Hollie Thomas profile image59
            Hollie Thomasposted 4 years ago in reply to this

            Yes, an Adsense account is required, but the point I'm trying to make is that even if (which is highly unlikely) Google disappeared from the face of the earth tomorrow, there are other search engines. And, in the event of something like that happening, HP would be not be asking that writers have an Adsense account in order to take advantage of their other advertising program.

            Personally, I just think the changes that Google have made will eventually lead to more users utilising other search engines. I doubt that in ten years time G will still hold the greatest share in the market place.

      2. 60
        Southernmapartposted 4 years ago in reply to this

        I'll buy into the pot that says they eventually go out of business.  The concept of a search engine being parlayed into selling ads off the enterprise of others will not last.  Something's gotta change.  Google is using "names" for placement of apparent unrelated ads.  Doubt that Google is paying the "names" for space on their priority page in the search results.

  6. PaulGoodman67 profile image90
    PaulGoodman67posted 4 years ago

    As Hollie has said, one of the main underlying problems for Google Adsense is apparently that people are increasingly using mobile phones to access the internet and they don't click on adverts that way.

    I had noticed that the value of clicks has been gradually dropping.  Apparently, there are still lots of clicks, but it's the value of the clicks that is causing the reduction in income (the advertisers don't want to pay Google Adsense as much).

    I don't think the problems at Google Adsense are something to be celebrated, not if you are trying to make money from internet advertising (like I am!)

    1. DS Duby profile image89
      DS Dubyposted 4 years ago in reply to this

      I agree with that

      1. TIMETRAVELER2 profile image94
        TIMETRAVELER2posted 4 years ago in reply to this

        Google won't be going out of business anytime soon, but maybe now they've had a little taste of what it feels like to lose money...like they're doing to writers like us!

        1. wabond profile image87
          wabondposted 4 years ago in reply to this

          What we do need is proper competition between search engines.  Google can get away its behaviour because it has become too big. (bit like the banks).  Once people realize that Google no longer gives unbiased searches any-more, they will use other search engines.

    2. 60
      Southernmapartposted 4 years ago in reply to this

      A business, in this instance, can be a search engine, or a broker for advertising space on priority pages, but not both, not ethically.  There are a lot of things that can force changes at Google if they are unwilling to make the changes. 

      I'll explain.

      All the code-writing, hacking, cookie-monster whiz kids think they are unstoppable, which is true in their world.  Their world does not turn without us shooting videos, writing content, searching, viewing, message-board chatting, shopping, etc.  Without US, the whiz kids are back to the good ol' days when only the government and select institutions used the internet.

      For as long as the internet remains a viable means of communication for the public, there will be crowd-sourcing of crowd control of Google.  If Google doesn't do it, someone will roll out an ad brokerage for search engine ads, operated independently of any search engine.  I'll be reading to see if anyone cares to write reasons why ad brokerage will not work.

      1. wabond profile image87
        wabondposted 4 years ago in reply to this

        That is what capitalism is all about, having competing companies, and giving the public a choice between them.  But if one company is too successful and takes over then the public no longer has a choice and that company can abuse it position and power.  Which is what has happened with Google.  Yes, it does need other search engines of some kind, to step up and challenge Google's power.

  7. clemchambers profile image60
    clemchambersposted 4 years ago

    Google Inc. Google Profit Down 20% on Costs, Lower Ad Prices http://uk.advfn.com/news/DJN/2012/article/54599123

    1. viryabo profile image85
      viryaboposted 4 years ago in reply to this

      This in turn is probably the reason why earnings are dropping like rocks! Sad.

  8. indian cooking profile image48
    indian cookingposted 4 years ago

    My adsense earnings from HubPages is now less than $5 in a month which is sort of disappointing. But HubPages Team has always come out with solutions, so I hope they will help us come out of this phase too.

  9. CMHypno profile image90
    CMHypnoposted 4 years ago

    Google have temporarily suspended their share trading:

    http://www.dailymail.co.uk/news/article … early.html

    Since we all depend on Google for our earnings here, it's a bit short sighted to want them to crash and burn.  Every company can make improvements to become more efficient, ethical etc, but wanting Google to up their game is one thing, wanting them to collapse is childish.  A lot of people depend on Google for their jobs and incomes, and when big corporations go down they have a nasty habit of dragging the economy down with them.

    1. TIMETRAVELER2 profile image94
      TIMETRAVELER2posted 4 years ago in reply to this

      As I said earlier, I don't expect Google to implode any time soon.  However, when a company is so big, it has a responsibility to function ethically.  I'm not sure HP, for example, is being treated ethically by Google.  THAT is why I'm happy to see them get a little kick in the pants...and I don't consider feeling this way "childish"...I'm sick of all the Google games and so are many other people.

      1. CMHypno profile image90
        CMHypnoposted 4 years ago in reply to this

        I think that you need to actually read my post  - I said that wanting them to up their game and make improvements is one thing and that wanting them to collapse as a company is childish.

        I also don't regard having to suspend trading as a 'little kick in the pants', on top of which YouTube apparently got hacked.

        I'm not sure what you are trying to get at with the HP not being treated ethically by Google. HP as a company will have any agreements, accounts and contracts in place with Google as they need. and wouldn't agree to them if they were unhappy.

        When it comes down to us hubbers getting Google traffic - it's their search engine and they can run the algo any way they want. I had a slapped account for over a year and got very little traffic - whining about it though didn't get me very far.  Unfortunately, all you can do is either change the way you work to please Google, or wait it out while doing something else.  I really don't think that the big G lose a lot of sleep over bieng 'fair' to content writers at HP

        1. TIMETRAVELER2 profile image94
          TIMETRAVELER2posted 4 years ago in reply to this

          Where did I ever say I was rooting for Google to collapse?  Maybe YOU need to read MY post again!  Has it occurred to you that the reason Google's financials are down is because their paying customers don't like the way they're doing business?  They have thrown a lot of people out of business due to their methods, and people don't like it.   And as for "whining"...oh please!  I do not write for a living and never intended to make a fortune here, nor do I "whine" about what Google is doing...as with most hubbers, I have done my best to give Google what it wants, but unfortunately, for many, that just does not seem to be enough.  HP makes agreements with Google because Google is the only game in town and without them HP could not survive.  And you're right, Google doesn't worry about "the little people"...which is exactly why they, and other big companies always wind up with problems.  You can't ignore the "47%" and continue to do well!

  10. 60
    Southernmapartposted 4 years ago

    With few questions, Google appears to be operating unethically on several levels.  I suppose there should be proof of same but regardless of documented proof, it appears to me that Google is giving their advertisers high priority on search lists.  Another issue appears that Google may not be paying for use of copyright names to promote their advertisers when they place "options" to click on search pages displaying well-known copyright names/productions.

    I do not want to see Google go down, but they had better clean up their act, or they will be taken down.

    1. TIMETRAVELER2 profile image94
      TIMETRAVELER2posted 4 years ago in reply to this

      Southernmapart:  I couldn't have said it better myself!  I don't consider comments like yours "whining"... they are simply stating the obvious.  I agree totally with you that Google needs to clean up their act.  Yahoo didn't, and they've been struggling for quite awhile now.  Netflix is another example.  Thanks for posting this one, it really clarified my position.