When add keywords of phrases to our hubs, would having a general keyword that covers a wide context of subjects have an impact on the more detailed keywords.
For example... If I have a broad keyword that covers 'social issues' (this being the broader keyword) then I put another keyword that is more niche like 'Tony Benn' would that have an impact on seo for the whole article? Or would it be better to just have 'Tony Benn' for example and avoid broader key terms?
I am trying to work out whether a mix of broad terms and niche terms have an overall impact on the SEO and traffic.
Does broad terms disable successful searches on the niche terms?
Yes having similar terms related to the main term is a huge help, This is the "LSI" factor in SEO. LSI is basically a way of using synonyms and related words to show relevance throughout the article without stuffing the same keyword
Are you saying that YES 'broad terms disable successful searches on the niche terms'?
Or are you saying YES it is a best to have a mix of broad and niche terms for traffic?
Much appreciated help in this please x
A broad term will not disable anything but it will rarely do any good for you if it is a highly competitive term.
Broad terms seem to be highly competitive, in my experience. If they cant do any 'good' then they must be a disability to my articles surely?
I am the type of person who needs a rule of thumb to go by. Would you say that a general rule of thumb would be to harvest only niche keyword terms?
p.s. love the twitter hub of yours... still going over it and over it and over it! x Ive probably ranked your hub as a really high average time viewer!
1. No, rather irrelevant or almost irrelevant to the results
2. Sort of yes, but usually not worth the effort
Are you reading Dan's book and trying to make sense of keyword groups?
I seem to chasing long tailed keywords at the moment and getting myself in a twist! lol
I need to be focused and really give Dan's book a read ... of course, sir, I will report back accordingly xxxxx
I'm looking forward to an expert reply on this one - Good Q Shaz!
To the best of my knowledge LSI is not taken into account by google, let alone others. There was a lot of talks about it, yet nobody have proven it works - well, to the best of my knowledge, that is.
In your case adding Tony Benn to social issues prolly won't make any difference, yet using something like "social issues in politics" or "social issues in Britain" will likely help a bit. Of course providing these keywords are worth ranking for.
Overall you usually are much better off getting a couple of extra backlinks, than trying to fine-tune on-page optimization
You can target both a broad keyword term and a keyword phrase but make sure you have the correct density of 3% to 8% for each through out your hub but mostly in your URL, your Title, your Headings, First and last paragraphs, and when you save a picture to upload to your hub, first rename the picture to your keyword or phrase(this will be hidden from public view but the search engines will see it).
Don't confuse keywords with tags. Tags are mostly for internal use but the tags can be picked up by the search engines too if HP created a page for that tag, which it does when there are multiple users of the same tag.
Concentrate your keywords in your hub and don't forget to create a unique summary for each hub with your keywords and phrases. Don't let the system calculate your summary especially if your keyword is at the end of your first paragraph.
broad terms will not hurt you in anyway as long as your main keyword is used properly. the best way to use broad terms is to build onto your main keyword.
keyword is "social issues"
adding various terms to this like "social issues in government" "social issues in politics" "popular social issues" will help because they keep your keyword in tact while adding terms that may be searched along with the main word.
oh and as for LSI, I use LSI to get ideas of how to build an article with multiple synonyms and such, then compare those with search information. I took an article that has about 4 variations of similar words and phrases which each receive around 1500 searches per month while the main focus is on a term that I have no way to get in top results. The variations all are in the top 35 search results in Google while the main area can't be found in the first 300 results
no idea, just took the opportunity to look at your pic
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